Potato Salad

A project in Columbus, OH by Zack Danger Brown

Funding Successful

I'm making potato salad.
Backers: 6911
Average Pledge Per Backer: $8

Funded: $55,492 of $10
Dates: Jul 3rd -> Aug 2nd (30 days)
Project By: Zack Danger Brown
foodparody +Suggest

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Last Updated: August 2 @ 10:01 -0400 GMT


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Latest News

Guy Launches Kickstarter to Wipe the Silly Symbolic Rat From the End of 'The Departed'

February 20th - via: geek.com
Kickstarter is a truly amazing thing. We (Read More)

14 Most Successful Kickstarter Campaigns Ever and Where They Are Now

August 13th - via: inc.com
For many entrepreneurs, Kickstarter represents a level playing field where good ideas can find people with the cash to help make their dream a reality. Just look at the success of the legendary Potato Salad, where a guy tried to raise the funds to make, well, potato salad -- and ended up raising over $55,000 and throwing a potato party for charity. (Read More)

Kickstarter Food Campaigns

March 23rd - via: tastingtable.com
Michael Stewart, Kickstarter's director of outreach for food ideas, shares his knowledge on what it takes to launch a successful campaign. (Read More)

The 3 most ridiculous funded Kickstarter campaigns

August 8th - via: kivitv.com
[VIDEO] - By now you (Read More)

Potato Salad Kickstarter Creator Begins Shipment of Cookbooks

August 25th - via: crowdfundinsider.com
Zack "Danger" Brown, the creator of the 2014 Potato Salad Kickstarter, announced last week his cookbook, The Peace, Love & Potato Salad Cookbook, (Read More)

The infamous Potato Salad Kickstarter fulfills its final goal with this cookbook

July 17th - via: polygon.com
An in-joke among friends two years ago delivers its last punch line (Read More)

How a $10 potato salad spawned an empire

January 18th - via: minisites.ninemsn.com.au
When Zack Brown created a Kickstarter asking for $10 to make a potato salad, he had no idea the innocuous post would become an internet sensation and rake in more than $50,000 in donations. (Read More)

What the Most Successful Kickstarters Can Teach Us About Marketing

April 21st - via: nasdaq.com
Over the past few years, crowdfunding has taken off in a big way, nabbing some startups serious cash, not to mention publicity. Even the SEC has. (Read More)

Of dubious merit: The other side of crowdfunding

December 18th - via: therecord.com
"It didn't occur to me how powerful a cat and the internet are together," said Meline, better known as the rapper El-P, one half of the political rap duo Run the Jewels. Thanks to crowdfunding, his musical oeuvre has now expanded to include the album "Meow the Jewels." It's "a seminal stupid record," said Meline, who will end up donating about $50,000 to charity, according to Jones. (Read More)

Business crowdfunding sites enable entrepreneurs

December 6th - via: standard.net
Crowdfunding has sparked a new generation of entrepreneurs from the Ohio man who asked for $10 to make potato salad and raised more than $55,000 to LeVar Burton, who raised over $5 million to bring back "Reading Rainbow" and made it accessible to children and teachers across America. Whether you've got your own big idea, want to support a worthy cause or tap into leading edge technology, crowdfunding websites such as Kickstarter and Indiegogo are the places to go. (Read More)

PotatoStock 2014 – The Kickstarter Result

September 28th - via: guardianlv.com
The Ohio man, Zack Brown, that jokingly created a Kickstarter campaign to fund his first try at making potato salad and surprisingly raised $55,000 has finally paid back the supporters. PotatoStock 2014 was the result of the Kickstarter project that was thrown in downtown Columbus and assisted many people in need in the local area. (Read More)

PotatoStock 2014: Zack Brown holds Ohio charity bash after raising $55,000 as Kickstarter joke

September 27th - via: cleveland.com
COLUMBUS, OH - An Ohio man who raised $55,000 in a joking crowdfunding appeal to pay for his first attempt at making potato salad threw a huge public party Saturday that promised "peace, love and potato salad." (Read More)

Potato-salad Kickstarter guy throws huge potato party, invites 'the whole internet'

September 26th - via: ca.news.yahoo.com
Earlier this summer, we shared the story of Zack Danger Brown and his inexplicably successful potato-salad Kickstarter campaign. What began as a simple goal to make the summer side dish for the first time — he hoped to raise $10 to cover ingredient costs — turned into a viral movement. When the campaign came to an end, Brown had raised a whopping $55,492 from 6,911 backers. That’s a lot of potato salad. (Read More)

Man Who Raised $55K For Potato Salad On Kickstarter Is Throwing A Giant Party For Charity

September 25th - via: elitedaily.com
Volunteers are making 300 pounds of potato salad for the party, which most people refer to as "way too much potato salad." (Read More)

After Kickstarter to Make Potato Salad, Columbus Prepares for Potato Stock

September 22nd - via: myfox28columbus.com
COLUMBUS, OH - The potato salad Kickstarter ended in early August, but it has been a busy time since then for Zach "Danger" Brown. ABC 6/FOX 28 broke the story on July 4th when Zach, a Columbus native, asked for $10 to make some potato salad. When ABC 6/FOX 28 interviewed him he had a few hundred dollars already donated, but the story took off like a hot potato. (Read More)

Creator of Kickstarter Hit Potato Salad Preps For PotatoStock By Heading to Idaho For Cooking Classes

September 17th - via: crowdfundinsider.com
While making preparations for the upcoming PotatoStock event in Columbus, creator of Potato Salad crowdfunding campaign shared he has traveled to Idaho to participate in VIP cooking lessons. (Read More)

Weirdest Kickstarter Campaigns of 2014

September 5th - via: tomsguide.com
Kickstarter is a fantastic site that helps people get funding for their projects. Here are some of the weirder projects we've found on the site. (Read More)

An Interview With The Potato Salad King Of Ohio, Zack Danger Brown

September 2nd - via: techcrunch.com
It’s rare to meet a comedy genius at a Tee Jaye’s Country Place in Columbus, Ohio, but that’s just what I did when I sat down for breakfast with Zack Danger Brown, the guy who blew up the Internet a few weeks ago with his exciting potato salad Kickstarter. (Read More)

Compete: Kickstarter Gets Potato Salad Traffic Bump in July

August 27th - via: crowdfundinsider.com
Digital intelligence company Compete recently published a post noting that in the month of July Kickstarter experienced a surge in traffic. And what say you was the cause? Potato Salad of course. (Read More)

On Who Gets Funding: Common Sense and Nonsense

August 22nd - via: crowdfundinsider.com
Recently, a man raised $55,492 on Kickstarter to make potato salad. While this campaign gained widespread attention, it is one of the strange and somewhat senseless campaigns that have been funded far past the initial goal amount. This drives the question: is crowdfunding being led (or misled) by a misguided herd mentality? (Read More)

[VIDEO] Potato Salad Kickstarter Turns Into Festival

August 19th - via: local15tv.com
It started as a simple online push to create potato salad, now it's known as Potato Stock 2014. Local 15 News reported about a man named Zack Brown who posted a Kickstarter project to raise money to make the side dish. (Read More)

Potato Salad Brought in More Kickstarter Traffic than Reading Rainbow

August 16th - via: dobbelsteen.org
You can call out the Kickstarter campaign for Potato Salad for being the blight that it was all that you want. That doesn’t stop it from being a runaway success. Its campaign page garnered more traffic for the crowd-funding website than some of its largest campaigns to date. (Read More)

The Guy Who Kickstarted Potato Salad Wasn’t Just Trolling Us All

August 15th - via: techcrunch.com
It’s come to our attention that PotatoStock is a go. Zack “Danger” Brown, a Columbus, Ohio native, previously confirmed that he will put the proceeds raised from his potato salad Kickstarter to good use, namely founding PotatoStock, a philanthropic music festival featuring “gallons” of potato salad. The festival, which will be held on September 27 in Columbus, sounds like a hoot if you’re in Cowtown, but what’s really interesting is how Brown turned a joke into something real and truly noble. I thought I’d look at the campaign for the ongoing Mytro Project, my series on crowdfunding. (Read More)

Potato salad Kickstarter guy spending $55K on concert for charity

August 14th - via: usatoday.com
Zach Brown raised more than $55,000 for potato salad on Kickstarter and now he wants to spend that money on a huge potato-themed concert for charity. (Read More)

Founder of Potato Salad Kickstarter Plans Benefit for Homeless

August 13th - via: mashable.com
The campaign organizers will host a benefit concert to help relieve hunger and homelessness in central Ohio. (Read More)

Five steps to make the ultimate potato salad

August 8th - via: theloop.ca
He raised $55,000 to make a single salad. Here’s how he plans to do it. (Read More)

Crowdfunding Potato Salad: Funny Or Insulting?

August 8th - via: forbes.com
Last weekend, the Kickstarter project to make Potato Salad became famous when it raised $55,492 from 6,911 backers, and creator Zach Brown’s Youtube parody video went viral. It states, “Together, we’re building a movement…will it change the world? Probably.” Even reputable news outlets like TechCrunch found the story too fun to pass up. (Read More)

Hungry For Numbers: Kickstarter Feeds Us Potato Salad

August 5th - via: turnstylenews.com
Remember, if you can, a more innocent time on the Internet—also known as last month—when we we all collectively losing our minds over a $10 Kickstarter project that became a five figure phenomenon. I’m talking about Zack “Danger” Brown’s Potato Salad project. Kickstarter’s Fred Benenson and David Gallagher bring us a look at the numbers behind the Potato Salad project, which closed up three days ago with a jumbo-sized total of $55,492. (Read More)

The Potato Salad Kickstarter ends with more than $55,000 raised

August 2nd - via: polygon.com
A Kickstarter project to create a batch of potato salad closed this morning. Potato Salad was successfully funded at $55,492, or $55,482 more than its original goal of $10. (Read More)

Kickstarter potato salad guy to host spud party in Toronto

July 31st - via: metronews.ca
Canadian restaurant chain Jack Astor’s has made good on its promise to collaborate with the internet sensation behind the potato salad phenomenon on Kickstarter and will be bringing the Columbus, Ohio man to Toronto for a potato salad cook-off. (Read More)


July 29th - via: kickstarter.com
Hey there Backers! I can't believe the Kickstarter ends in 3 days!! There have been a lot of questions about how I plan to fulfill all of the promises I made in this campaign and I am going to do my best to answer them here!  But first, I want to... (Read More)

Food Kickstarters that are better than potato salad

July 29th - via: amny.com
NEW YORK CITY, NY - Why fund potato salad when there are foodie projects more worthwhile? (Read More)

15 chancers that want you to fund their personal projects

REMEMBER WHEN THAT guy raised $51,850 to make a potato salad on Kickstarter Unfortunately that wasn’t a once-off. Stupid projects are now springing up left, right and centre, and these chancers are looking for your money to fund them. Here are some cheeky pups looking for your hard-earned cash. (Read More)

Editorial: Potato salad Kickstarter campaign dishes up need for tax reform

July 25th - via: nj.com
Meet Zack "Danger" Brown. He's shot to Internet fame for successfully funding a Kickstarter campaign nobody had previously imagined. His goal? Making potato salad. That's it. His innovative, ambitious plan so tickled the fancy of America's crowdfunders that he raised tens of thousands of dollars to whip up the dish. There's just one catch: taxes. (Read More)

CNN and Potato Salad: When Kickstarter Gets Weird

July 24th - via: popularmechanics.com
The joke Kickstarter by Jon Stewart of The Daily Show—to raise $10 billion to buy CNN—in just the latest example of absurdity taking over crowdsourcing, following in the footsteps of the great potato salad project. (Read More)

Kickstarter Potato-Salad Guy Shares 9 Lessons For Creating A Successful Fundraiser

July 19th - via: businessinsider.my
The now famous Kickstarter campaign to support one man’s mission to make potato salad has raised over $50,000 between about 6,000 backers in less than a month. People seem to love throwing their money at this project, even though it’s obvious that the creator, Zack Brown, doesn’t need any more of it. (Read More)

Now Showing: Kickstarter Film Fest, Complimentary Absinthe, and More

July 18th - via: bedfordandbowery.com
That damn potato salad might be all you’re hearing about Kickstarter these days, but the Greenpoint-based crowfunding company is throwing a big party in Fort Greene Park tonight. (Read More)

Customer Acquisition Lessons from a Potato Salad Kickstarter Campaign

July 17th - via: blog.referralcandy.com
6000+ people pledged $50,000+ to help make potato salad. Zack Danger Brown from Ohio wanted to make a potato salad. He asked Kickstarter for $10. “Basically I’m just making potato salad,” he wrote. “I haven’t decided what kind yet.” (Read More)

7 Crowd Funding Alternatives to Potato Salad

July 15th - via: huffingtonpost.com
I happened upon the potato salad Kickstarter crowd funding after seeing an article in my Facebook feed over the holiday weekend. I clicked the link. I smiled and even laughed a little, but then I really started thinking. While funny I'm really over the potato salad crowd funding campaign. It's makes me sad and minimizes the value that crowd funding can bring. It is clouding judgment and hiding real crowd funding opportunities for companies building great products, beautiful art and families who in crisis who are looking for financial help. We need to be discussing these things. (Read More)


July 12th - via: kickstarter.com
Some people were asking how they could get the hat, shirt and recipe book as one reward. Now we are offering it! We're nearing 6000 backers! Thank you all for your support!   (Read More)

The Sweet, Harvard-Spun Treat That Actually Deserves a Kickstarter

July 12th - via: bostinno.streetwise.co
To recap readers blissfully bumping around in the dark: A guy from Columbus, Ohio named Zack "Danger" Brown has raised nearly $50,000 on Kickstarter to make potato salad. He still doesn't know what kind of potato salad — whether he'll use French fingerling or russet potatoes, mix in eggs or chopped celery, remains a culinary mystery. But, he's allegedly renting out a party hall, so get your forks ready. (Read More)

5 Kickstarter Games That Failed While You Were Backing Potato Salad

July 12th - via: cliqist.com
I'm just as guilty as the rest of the internet when it comes to the crazy hype surrounding the Potato Salad Kickstarter. I do my job here with two glorious monitors, and for a day straight, one of my screens was perpetually watching that damn campaign, and it was hilarious to follow it and chime in with social media. My friends and I watched as it reached $75,000, and we watched as $30,000 of that suddenly disappeared. (Read More)

Potato Salad Kickstarter by Zack Danger Brown Clears $40,000

July 11th - via: thrillist.com
People are still hungry for potato salad. (Read More)

Thanks to Kickstarter, We May Finally Get Potato Salad!

July 11th - via: islaythedragon.com
I get it. It’s a joke. I mean, it’s not a great joke, nor an original one…even for Kickstarter. I laughed when I first saw it. It’s cute and sort of clever. I thought it was a fun “wink, wink, nudge, nudge, say no more,” at the expense of the Internet’s leading crowd-funding web site. But it’s gone too far and has way over-stayed its welcome. And it needs to stop. (Read More)

Throwback Thursday

July 10th - via: kickstarter.com
Can you believe it's been one week? One week ago we had just hit $176 dollars. I was sitting with my best friends in complete disbelief of what we had accomplished.  We had 44 backers and were 1760% backed. I thought that was the end of the road. I... (Read More)

The Potato Salad Kickstarter Lost $30,000

July 10th - via: grubstreet.com
But the dude still has $40,000 for a side dish. (Read More)

The Kickstarter Potato Salad Guy Just Lost Nearly $30,000

July 10th - via: huffingtonpost.com
Is the potato salad party already over? Not quite yet, but the campaign appears to have lost nearly $30,000 overnight. (Read More)


July 9th - via: kickstarter.com
I had some AWESOME potato salad at a restaurant in Columbus called Sidebar. I wanted to share their awesome work! With the help of Shutterhead Studios (another Columbus company) I took the photo on my cell phone! What do you think? Should I do a... (Read More)


July 9th - via: kickstarter.com
Hey guys! I just landed in Columbus (about an hour ago) and I'm hard at work planning the potato salad party, building local consensus around what to do with the excess profits and answering press inquiries. I am so blown away by all of your... (Read More)

Getting Started on Kickstarter: 3 Legal Tips

July 9th - via: blogs.findlaw.com
Crowdfunding site Kickstarter has been in the news this week after an Ohio man decided to crowdfund his first stab at making potato salad -- and managed to raise nearly $60,000 from more than 4,000 people so far. (Read More)

Kickstarter Tater Salad Fund Is No Small Potatoes

July 9th - via: npr.org
Within days of asking for a total of $10 to crowdsource his first potato salad, Ohioan Zack Brown raised tens of thousands of dollars. Apparently he'll be making a lot of potato salad. (Read More)


July 8th - via: kickstarter.com
   (Read More)

That Potato-Salad Kickstarter Has Now Hit $40,000

July 8th - via: grubstreet.com
And he still hasn't decided what kind yet. (Read More)

Potato Salad Rookie Raises Over $41,589 on Kickstarter

July 8th - via: 931jackfm.cbslocal.com
How much would you pay to help a stranger to make potato salad? (Read More)

Just Because One Guy Has Raised $52K For Potato Salad Doesn’t Mean Your Kickstarter Food Campaign Will Too

July 8th - via: consumerist.com
Oh brother, here we go [cue weary eyeroll]: Now that one guy is up to his ears in pledges for his Kickstarter effort to make potato salad — almost $53,000 at this point, with three weeks left — the Internet has of course, regurgitated a whole bunch of copycat food campaigns. (Read More)


July 7th - via: kickstarter.com
Didn't mean to worry you all! I've been trying to keep up! Expect a new video this week about our collaboration with Homage and watch me on Good Morning America tomorrow! Love you all! You have made this an exciting week for me. :)  (Read More)

This Potato Salad Has Raised $9,600 and Counting on Kickstarter

July 7th - via: grubstreet.com
First-time potato-salad-maker Zack Danger Brown figured Kickstarter was precisely the place to fund-raise $10 if he wanted to try making a bowl of the stuff. It turns out he was right, and now, with 25 days left, the joke-gone-viral is officially out of control, having topped $9,600 with promises to rent a venue for a big potato salad party and make some novelty spuds-themed trucker hats. (Read More)

Guy Raises Over $8,000 On Kickstarter To Make Potato Salad

July 7th - via: postgradproblems.com
Stop me if you’ve heard this story before: Boy gets hungry, wants potato salad. All he wants in the world is potato salad. Has no potato salad. Boy meets internet. Boy asks internet for $10 to make Potato Salad. Internet gives him over $8,000. (Read More)


July 6th - via: kickstarter.com
 So much is happening so fast and I can't thank you all enough! Here is my best attempt!  Also, I met with Columbus vintage t-shirt retailer Homage today and they want to make a shirt as a reward level! It will be limited edition (this version... (Read More)

Crowd-Funded Potato Salad Goes Viral On Web

July 6th - via: news.sky.com
A spoof Kickstarter project to raise $10 to make a potato salad quickly nets over $2,400 as hundreds chip in around the world. (Read More)


July 6th - via: pupfresh.com
To every band that uses Kickstarter/Indiegogo/GoFundMe for their funding needs….take some notes, seriously. This guy launched a Kickstarter for $10 so he could make potato salad for the first time in his life. The project is currently over $4,000 from nearly 800 people and still has about a month to go. (Read More)

Crowdfundig-Juwelen: Megalo Mini, CreoPop und Stormtag

July 6th - via: curved.de
CURVED präsentiert Euch jede Woche die mobilen Highlights aus Crowdfunding-Portalen wie Kickstarter, Indiegogo oder Startnext. Heute mit einem kleinen Ersatzakku für unterwegs, einem kalten 3D-Stift, einem smarten Schmuckstück, einem Backofen-Thermometer mit eigener App und einer einer Wetterstation für Euren Schlüsselbund. (Read More)


July 5th - via: kickstarter.com
Guys, I am in disbelief. We have hit the $3000 level, so I'm getting us a party hall and inviting the WHOLE INTERNET to party with us. We're going to need a lot of potato salad! I'm doing an AMA on Reddit right now. If you have any questions that... (Read More)


July 5th - via: kickstarter.com
Wow!  http://news.sky.com/story/1295829/crowd-funded-potato-salad-goes-viral-on-web And I'm supposed to be interviewed live on the 6:15am Sunday broadcast. Tune in if you have Sky News and are awake at 6:15 on a Sunday!   (Read More)


July 5th - via: kickstarter.com
Wow! We're on buzzfeed, everyone! Thank you all again for the support!  http://www.buzzfeed.com/robynwilder/potato-salad-kickstarter  (Read More)


July 5th - via: kickstarter.com
We're really tearing through these stretch goals. I honestly don't know what is realistic anymore. So, I thought maybe we try to double the current number? $3000: My kitchen is too small! I will rent out a party hall and invite the whole internet to... (Read More)


July 5th - via: kickstarter.com
I've noticed a lot of backers are not from Columbus, Ohio, and that many of them are from outside of the country altogether! So I will be working with a print designer to create a recipe book with one potato salad recipe inspired by each country... (Read More)

Potato salad Kickstarter reaches goal, promises better mayonnaise

July 5th - via: polygon.com
Appropriately enough for the July 4 holiday weekend, a crowdfunded campaign to make a batch of tasty potato salad is more than 180 times over its goal and, with 27 days left in the fund drive, is already one of the most successful projects in Kickstarter history. (Read More)


July 4th - via: kickstarter.com
You guys are truly amazing! Thank you so much for your support.  http://www.abc6onyourside.com/news/features/top-stories/stories/mans-potato-salad-plea-takes-off-kickstarter-33010.shtml  (Read More)


July 4th - via: kickstarter.com
So overwhelmed by the support! Thanks everyone! People are saying that I should have more stretch goals, so OK.  $1000: I'll do a live stream of the potato salad making  $1200: I'll pay someone to film a thank-you video for all of my backers!... (Read More)


July 4th - via: kickstarter.com
We're making a lot of great progress. I think it's time for us to think about getting hats made. I added a new donor level for people who want hats. For those who are interested the hats could look like this:... (Read More)

Man's 'Potato Salad' Plea Takes Off on Kickstarter

July 4th - via: abc6onyourside.com
COLUMBUS, OH -- Kickstart is a funding website where people can donate money for different efforts. From trips to houses to film production to, now, potato salad. (Read More)

Potato salad Kickstarter is the worthiest crowd-funding campaign ever

July 4th - via: bgr.com
There’s something to be said for having obtainable goals. Kickstarter is infamous for its failed projects, instances where creators were too ambitious, too deceitful or too lazy to follow through, but if you’d like to help support a sure thing, Zack Danger Brown is currently trying to raise $10 to make a potato salad. He hasn’t decided what kind yet, but the campaign has already crossed $300, prompting Brown to create a few stretch goals. (Read More)

Someone is raising money on Kickstarter to make a potato salad

July 4th - via: metro.co.uk
A chap from Ohio going by the name Zack Danger Brown (really), yesterday called upon complete strangers with too much money to help him make the dish. (Read More)

Help This Brilliant Goofball Kickstart a Potato Salad

July 4th - via: gizmodo.com
When you're hanging out at a barbecue, chowing down on hot dogs and other charred meats, sometimes you just want to be able to switch it up a bit. What if there was a cool, starch- and sauce-based salad that you could use to shake things up? Good news; there's one coming, and you can help. (Read More)

Kickstarter Jumps Shark, Potato Salad Project is a Go

July 4th - via: escapistmagazine.com
Kickstarter has been used to fund many strange and wonderful projects, but few are more wonderful than one Columbus, Ohio man's quest to fund his potato salad. He needed $10. He now has considerably more than $10, with 29 days still to go, and has hit all three of his stretch goals: make more potato salad, pizza party, and make two different potato salad recipes. Unfortunately there will be no potato salad at the pizza party. Shame! (Read More)


July 3rd - via: kickstarter.com
Amanda Kooser has a nice write-up about us on CNET. WE STILL HAVE MORE WORK TO DO! NEW STRETCH GOALS COMING SOON! http://www.cnet.com/news/guys-kickstarter-dream-making-potato-salad-possibly-with-dill/  (Read More)


July 3rd - via: kickstarter.com
Oh my god, you guys, we did it! I'm very overwhelmed right now. I need to look up a potato salad recipe.  Stretch Goals:  $35 - I will make 4x as much Potato Salad. I know $40 isn't 4x $10, but you guys have earned it.  $75 - Pizza Party! $100 - I... (Read More)

Guy's Kickstarter dream: Making potato salad (with dill even)

July 3rd - via: cnet.com
A forward-thinking entrepreneur attempts to Kickstart a potato-salad-making session and ends up blowing away his $10 funding goal. (Read More)

If you have additional news that doesn't appear here, shoot us a link!