Are THESE the world's most high-tech jeans? Fans go wild for 'memory shape' denims that resist stains and water - and are so stretchy you can wear them for YOGA

  • Canadian company Boulder Denim produces stain and water resistant jeans
  • The 'memory shape' fabric makes them stretchy enough to wear rock climbing
  • Co-founders Brad Spence and Taz Barrett have launched a Kickstarter campaign 
  • Fans are so impressed the brand has achieved ten times its funding goal  

By Stephanie Linning For Mailonline

Published: | Updated:

A clothing company has unveiled a pair of high-tech jeans that are stretchy enough to be worn in the yoga studio.

Canadian brand Boulder Denim created pioneering trousers from a 'memory shape' denim that maintains its shape and is both stain and water resistant.

The innovative features mean the styles are tough enough for outdoor activities like rock climbing and hiking, as well as day-to-day wear. 

Indeed extraordinary photos on the company's Instagram page show women wearing the denim while raising their legs above their heads or crouched in yoga poses on mountaintops.  

Prices from the jeans, available to buy worldwide, start at CAD$64 (£38) but depend on the amount pledge and the rewards chosen and fans are so keen that they've pledged more than $214K on Kickstarter, more than 10 times the $20K goal.

Canadian brand Boulder Denim created pioneering jeans from 'memory shape' denim that is so stretchy it can be worn for rock climbing and yoga, as seen in this Instagram image

Canadian brand Boulder Denim created pioneering jeans from 'memory shape' denim that is so stretchy it can be worn for rock climbing and yoga, as seen in this Instagram image

The design is perfect for people with an active lifestyle who want a pair of jeans that can take them to the climbing wall or hiking trail. Pictured, a woman models the jeans on Instagram

The design is perfect for people with an active lifestyle who want a pair of jeans that can take them to the climbing wall or hiking trail. Pictured, a woman models the jeans on Instagram

 

But shoppers hoping to get their hands on a pair will have to act quickly and snap them up via the Boulder Denim Kickstarter page, which closes next week. 

Founders Taz Barrett and Brad Spence, both climbing enthusiasts, came up with the idea after starting several businesses together.

Outdoor enthusiasts have snapped up the stretchy denim styles, as seen is this Instagram snap

Outdoor enthusiasts have snapped up the stretchy denim styles, as seen is this Instagram snap

Their hope is to create a brand that will become to rock climbing what sportswear giant Lululemon is to yoga.

The Kickstarter page explains: 'What started as a stylish climbing pant has quickly evolved into a pant that is perfect for virtually any activity.' 

The jeans include key features that make them perfect for outdoor workouts, like a hidden zipper pocket that is large enough for a passport or a phone and reinforced stitching to make them more durable.   

There are two women's styles currently available, the high-rise skinny hit and the mid-rise straight leg, which claim to flatter most body types. 

Founders Taz Barrett and Brad Spence, pictured, both climbing enthusiasts, came up with the idea after starting several businesses together. They want to be the Lululemon of climbing

Founders Taz Barrett and Brad Spence, pictured, both climbing enthusiasts, came up with the idea after starting several businesses together. They want to be the Lululemon of climbing

Careful consideration has also been given to comfort. 

The website states: 'Our unique contoured waistband sits lower in the front and higher in the back eliminating gapping and preventing the front from giving in when seated.'

Boulder Denim plans to release other styles if they receive enough pledges in the campaign.

Select styles will be shipped three weeks after the Kickstarter campaign ends with other styles shipping before Christmas. 

The pioneering denim boasts a stretch and durability far beyond a regular pair of jeans 

The pioneering denim boasts a stretch and durability far beyond a regular pair of jeans 

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