We’re willing to bet that your gym bag isn’t the same bag you bring to the office. It’s somehow easier to throw your sweaty, grimy gym clothes into a plastic bag (or whatever old bag you can dig up) instead of investing in a bag that does double duty. But what if we told you that there's a bag that does multitask and won’t break the bank?
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Let us introduce The Breton Company. Founded by Joseph May in March of 2016, The Breton Company crafts products with a strong focus on high-end materials and versatility. Their flagship products include the Modern Day Briefcase, The Weekender, and the Everyday Duffle. Although their product range is limited, each item is extremely versatile and can be used at home and at work. All of the products boast Italian leather handles, water-resistant canvas, and high-end YKK zippers. The final look? A tailored, accessible, and athletic bag that works for you—not the other way around.
When May’s first product, the Modern Day Briefcase, debuted on Kickstarter it raised over $240,000. His immediate success can easily be credited to his sharp eye for detail. The Modern Day Briefcase (essentially a backpack on steroids) is fitted with padded shoulder straps, internal pockets for pens and credit cards, and a secure sleeve for your laptop. May’s other products come with similar features i.e. a protective laptop sleeve and pockets for all your gadgets.
The Breton Company is indicative of a new generation of entrepreneurs. Small brands looking for exposure are turning to Kickstarter, or similar websites, to allow the everydayman to identify a problem or modern day inconvenience and then create a tangible solution. It allows creativity to flourish and abound. Sure, you might find some weird shit on there, but you also might find a product that you can't live without.
