F(r)iction - A Fine Art & Literature Collection

The Shackleton® made-in-Britain clothing collection

A project in Norwich, UK by Simon Middleton
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Funding Successful

Uniquely cool, made-in-Britain clothing, inspired by Antarctic explorer Ernest Shackleton: from the team behind The Shackleton Banjo.
Backers: 211
Average Pledge Per Backer: £166

Funded: £35,054 of £30,000
Dates: Dec 15th -> Jan 31st (48 days)
Project By: Simon Middleton
Tags:
casualadventurefashionclothingapparelcampingoutdoorsknit +Suggest

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£35,054

current pledge level
Last Updated: January 31 @ 19:30 -0500 GMT

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funding period ended

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Latest News

Launching brands with Kickstarter crowdfunding

February 13th - via: ft.com
In the cacophony of the internet, it can be near-impossible for a new fashion brand to get noticed online. One increasingly popular way of being seen is via the crowdfunding site Kickstarter, where hopefuls can raise money — and their profiles. (Read More)

36 hours to go. Thank you all for making this happen.

January 30th - via: kickstarter.com
There are 36 hours left of our Kickstarter campaign. What a ride it has been. We passed our target a few days ago and now stand at 111% funded.We really cannot than you all enough for your amazing support. Every £ has been so important to us, but... (Read More)

Thanks to you we have achieved our goal!!

January 26th - via: kickstarter.com
We did it!We are almost speechless at Shackleton HQ with excitement and appreciation of your support!!! We have swept past the £30,000 target and are already 102% funded with a full five days to go after today. Thank you all so very much for your... (Read More)

90% funded and 6 days to go! Shackleton goes viral with Rufus's Tweet.

January 25th - via: kickstarter.com
Rufus Hound sports a whiskery smile and a Shackleton sweater! One more tough march and we'll reach the destination!Thanks to your amazing support we have today achieved the most important milestone so far. We've gained out 150th backer! We passed... (Read More)

Hear the whole Shackleton brand story on Share Radio

January 23rd - via: kickstarter.com
I've just been interviewed by the excellent former BBC financial correspondent Simon Rose on financial radio station Share Radio. It's a substantial interview and some of you might enjoy hearing the whole story of The Shackleton brand. Just click... (Read More)

Looking for the last 97!

January 23rd - via: kickstarter.com
Frank Wild, Ernest Shackleton, Eric Marshall and Jameson Adams on their return from reaching within 97 miles of the South Pole in January 1909. In January 1909 Ernest Shackleton and three of his men from the Nimrod expedition came within 97 miles of... (Read More)

By popular demand, we're going to belt up!

January 21st - via: kickstarter.com
We've been asked by numerous people if we will be introducing leather products into the Shackleton range. Well the answer is a big YES, and we have plans for belts, wallets, boots and other items. We weren't going to get seriously into those until... (Read More)

11 days to go. Limited edition of 11 sets of the ultimate Shackleton clothing set now available!

January 20th - via: kickstarter.com
NEW REWARD ADDED JANUARY 20TH... SAVE OVER £200 ON THE ULTIMATE SHACKLETON CLOTHING SET. JUST ELEVEN SETS AVAILABLE IN THIS REWARD PACKAGE! With just 11 days to go on our Kickstarter campaign we've decided to push the boat out by offering just 11... (Read More)

Help us break through the ice to create The Shackleton clothing brand

January 19th - via: kickstarter.com
Dear Kickstarter friends and supporters. Just over a year ago supporters on our first Kickstarter helped us to do a remarkable thing. We raised sufficient funding in the the form of advance orders through Kickstarter pledges, to launch the first... (Read More)

We're backing the inspiring "From Fire To Ice" expedition to the South Pole

January 16th - via: kickstarter.com
Rob Small, team leader, From Fire To Ice We're really excited to announce that The Shackleton brand has become an Official Backer of the extraordinary From Fire To Ice expedition, led by the inspiring adventurer Rob Little. From Fire To Ice will be... (Read More)

Media coverage spreads the fame of The Shackleton clothing brand

January 13th - via: kickstarter.com
We've had some terrific media coverage of our Kickstarter campaign for Shackleton clothing, including some which we didn't even have an active hand in, like this great article in The Independent about the people who live and work in the Antarctic.... (Read More)

Two new rewards: your new favourite jacket and a new Shackleton sweater variant.

January 11th - via: kickstarter.com
Hi everyone, As you can see from the pictures we've added two great new rewards to our Kickstarter. There's a fantastically tough but comfy casual jacket based on jackets worn by Shackleton and his men, which we are certain will become your new... (Read More)

Contemporary Antarctic adventurer endorses our Shackleton clothing!

January 10th - via: kickstarter.com
Contemporary Antarctic adventurer and Shackleton expert Seb Coulthard, in our Shackleton sweater. Click through to visit Seb's fascinating website. Seb Coulthard loves a challenge. In his day-to-day role as a Royal Navy aircraft engineer, Seb works... (Read More)

This one's not about us!

January 9th - via: kickstarter.com
We usually post about our campaign of course, but today I wanted to share this campaign which caught my eye. Enkel is a Danish line of organic cotton T-shirts made with a 'farm to closet' perspective, which is a really nice way of thinking. Every T... (Read More)

Shackleton brand founder becomes human Kickstarter reward!

January 8th - via: kickstarter.com
Human Kickstarter reward? Weird...?Well not really, because the founder of The Shackleton brand is entrepreneur, business author and international conference speaker Simon Middleton, and he's offering a two-hour lecture or seminar for corporate or... (Read More)

Great feature on BBC Look East

January 7th - via: kickstarter.com
If you missed us on BBC Look East this evening, they did a really nice feature about our Shackleton clothing project. Rather niftily, presenter/journalist Mike Liggins took the trouble to interview the curator of the Scott Polar Research Institute... (Read More)

BBC shoot piece about our campaign for TV news

January 6th - via: kickstarter.com
BBC Look East's Mike Liggins The BBC Look East team (which serves audiences throughout East Anglia) has always taken a positive interest in local business stories, and they supported our Shackleton banjo Kickstarter campaign in 2013. So it was a... (Read More)

New poster reward and amazing progress!

January 6th - via: kickstarter.com
Our new catalogue cover design by Matt Copland is also available as an A2 poster reward at £20 What do you think of our Shackleton Clothing catalogue design? We love it, and it's had a great reaction so far. Everybody loves a penguin... especially... (Read More)

Our campaign featured in The Times

January 5th - via: kickstarter.com
We're very excited to have our campaign featured in The Times newspaper today. It's a short article but occupying almost half a page in the Business section and it's already generated lots of enquiries. The link won't show you the whole story... (Read More)

New reward added: Shackleton style fedora

January 4th - via: kickstarter.com
Hello, and Happy New Year. Today is such an important one for this campaign: we have £27,000 to go and 27 days to achieve the target. We are 10% funded right now so this is our "dash for the Pole"! To celebrate the big push we've introduced a great... (Read More)

A very Happy New Year to all our Kickstarter supporters.

December 30th - via: kickstarter.com
Hello, Just a very quick note today to wish all of you, our Kickstarter supporters, a truly happy, healthy and fulfilling 2015. Thank you for joining us on our journey. We very much hope that we'll be able to bring you regular good news over the... (Read More)

We'd like to ask you opinion please...

December 19th - via: kickstarter.com
Hello all, We have a question for you, and would love to know your views. We have two cover shots for our Kickstarter campaign, shown below, and we can't decide which one to use. So we thought we'd ask you. The first shows one of our Shackleton... (Read More)

Our first update! Thank you for powering our fantastic start.

December 17th - via: kickstarter.com
Hello backers! Thank you so much for taking the plunge in the early hours of our campaign. We really appreciate it. We're within a hair's breadth of being 3% funded already and we are receiving terrific feedback. We're going to tweak a few images on... (Read More)

If you have additional news that doesn't appear here, shoot us a link!