Wares for All Reasons—High-Performance Minimalist Denim

A project in New York, NY by S Jordan Berman
012days 
:
10hours 
:
58minutes 

Status: Active

High-performance denim designed to take you seamlessly from the office to the climbing gym to wherever else the day takes you.
Backers: 231
Average Daily Pledges: $1,302
Average Pledge Per Backer: $163

Funding: $37,749 of $10,000
Dates: Apr 2nd -> May 12th (40 days)
Project By: S Jordan Berman
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$37,749

current pledge level
Last Updated: 57 minutes ago

377%

of goal

$53,369

trending toward
Trends are not projections. Read More >>

533%

of goal

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Latest News

TWO WEEKS UNTIL MOTHER'S DAY !

April 29th - via: kickstarter.com
Hey Backers,  This is your friendly reminder that Mother's day (and the end of our campaign) is two weeks away! If you're in need of a gift, we've got you covered :) Afterall, what could be better than getting a pair of Standard Issue Denim 001... (Read More)

WE GOT FEATURED IN YANKO DESIGN (and two other updates) !!

April 27th - via: kickstarter.com
Hello Backers,  Quick design competition update: We’re still going through your amazing graphic design submissions but we should have an update for you in the next couple of days. In the meantime, we do have two other super exciting... (Read More)

UPDATE ON STRETCH GOAL 000

April 27th - via: kickstarter.com
Hey Backers,  First and foremost, a big thank you to all of you since our surprise announcement, our campaign is now 350% funded and we're only $15k away from this goal at our current funding level! Once we reach $50k in funding, we've decided to... (Read More)

GRAHIC DESIGN CONTEST IS OVER

April 25th - via: kickstarter.com
Hey Backers,  The Standard Issue Graphic Design contest is OVER! Thank you so much to all of you who submitted (omg!) - we did not expect to have anywhere near this many options, so we are going to have to take a few days to go through them and... (Read More)

GRAPHIC DESIGN CONTEST ENDS TONIGHT!!

April 24th - via: kickstarter.com
Hey Backers,  Only a few more hours left until our graphic design contest ends! If you still want to submit our inbox is open until midnight ET so there's still time left! Thank you to everyone who has already submitted their ideas for our Standard... (Read More)

[SURPRISE] STRETCH GOAL 000 ANNOUNCEMENT !!

April 24th - via: kickstarter.com
Hey Backers: BIG NEWS:  WE'VE ADDED ANOTHER (SURPRISE) STRETCH GOAL TO BE UNLOCKED AT JUST $50K !!! (Note: For the non-mathematicians among us, that's less than $20k from our current funding level !!!) As we go into the home stretch of the campaign,... (Read More)

STANDARD ISSUE GAPHIC DESIGN COMPETITION ENDING TOMORROW

April 23rd - via: kickstarter.com
Hey Backer-competitors,  Thank you to everyone who has already submitted their ideas for our Standard Issue Graphic Design Competition to create our next, well... graphic design. We’re already halfway through this competition so if you haven’t... (Read More)

HALFWAY DONE OR HALFWAY LEFT !?

April 22nd - via: kickstarter.com
Dear Backers, This has truly been a crazy few weeks since we first pressed go and embarked on this crazy journey... absolutely wild to think that we're already halfway through our Kickstarter campaign! We could not be more grateful for all of your... (Read More)

ANNOUNCING STRETCH GOAL 003

April 21st - via: kickstarter.com
Hey Backers,  We are very excited to announce Stretch Goal 003!!As you know, we held the first contest last week to pick our next tagline - First Round; First Minute. And now we're halfway through the graphic design contest to go with this tagline.... (Read More)

Contest Halfway Over!

April 21st - via: kickstarter.com
Hey Backer friends!  Thank you to everyone who has already submitted their ideas for our Standard Issue Graphic Design Competition to create our next Standard Issue Graphic. We’re already halfway through this competition so if you haven’t... (Read More)

DENIM 001 NOW AVAILABLE AT ROCK & SNOW !

April 20th - via: kickstarter.com
Hey Backers homies, Another day, another exciting announcement: Standard Issue Denim 001 Jeans are now available in limited supply at Rock and Snow!Feels like a dream come true and a life come full circle to have a product stocked at such an iconic... (Read More)

ANNOUNCING: STRETCH GOAL 002

April 19th - via: kickstarter.com
Hey Backers,  We are so excited to announce that, after receiving a ton of requests for additional colors of our Standard Issue Denim 001 jeans, your requests have been heard and answered! And so we are thrilled to announce.... (drumroll please...)... (Read More)

[EDIT/REVIEW] NEW STANDARD ISSUE GRAPHIC DESIGN CONTEST

April 18th - via: kickstarter.com
Hey Backers,  For those of you that don't follow our Day One account (which like... what's taking you??) or missed our most recent update: after a heated competition to pick the tagline for our next graphic design, we have decided that our next... (Read More)

ANNOUNCING OUR STANDARD ISSUE GRAPHIC TAGLINE CONTEST WINNER

April 17th - via: kickstarter.com
Hey Backer homies, Another day, another update for y'all! <3 so.... (drumroll, please...........) The winning tagline of the first ever Standard Issue Graphic Tagline competition is.................:  "First Round; First Minute."By:... (Read More)

TWO WEEKS IN + ANNOUNCING STRETCH GOAL 001 + TAGLINE CONTEST OVER !!

April 16th - via: kickstarter.com
Hey Backer fam, Crazy to think that we are already two weeks in in and we're already at nearly $30,000 in pledges -  300% of our funding goal! Can't say enough how thankful we are for all of your support - family, friends, friends of friends, and... (Read More)

TAGLINE CONTEST EXTENDED

April 15th - via: kickstarter.com
Hey backers!  Thank you to everyone who has already submitted their ideas for our next Standard Issue Graphic Hoodies and Tee shirts! Given the amazing response so far, we’re extending the deadline five hours until MIDNIGHT TONIGHT! To refresh... (Read More)

NEW CONTEST!

April 12th - via: kickstarter.com
We are looking for our next graphic tagline and figured, who better to ask than all of you as you've been with us since the beginning! We’re holding a contest to pick the next tagline for our next set of merch (hoodie + T Shirt set)!  Submissions... (Read More)

ONE WEEK IN!!

April 9th - via: kickstarter.com
Hey Backers, We've reached the one week mark of our Kickstarter campaign! Your support has been incredible, and we're already making significant progress. Here's a quick update on where we stand: We're at 303% of our initial goal and getting closer... (Read More)

NEW STANDARD ISSUE GRAPHIC HOODIE DETAILS ADDED TO PAGE!!

April 3rd - via: kickstarter.com
Hey Backer Fam,  Over the last day and a half we've been super surprised and excited about how many of you have asked about our Standard Issue Graphic Hoodie and what makes it so special. We are happy to announce the addition of several new sections... (Read More)

What a way to wake up... [300%!]

April 3rd - via: kickstarter.com
Hey Backer fam, The milestones seem to be flying by faster than we can keep up - 300% FUNDED! And day one isn't even technically over yet... Yesterday was an absolutely wild ride - apologies to all of you who have reached out to us over the last 24... (Read More)

AND THERE GOES 200% !!

April 2nd - via: kickstarter.com
Hey Backer fam, Well another couple of hours, another milestone reached... a full 200% in just 5 hours! This day, the response from you all, all of it continues to awe us; 17 hours ago we put our pencils down unsure if we'd hit 100% today, and here... (Read More)

150% ALREADY!?

April 2nd - via: kickstarter.com
Day One fam, What a time. Funded in an hour, and now 150% in under 3! The hits just keep on coming today and we are so humbled by all of it. Thank you all so much for making today one of the most memorable of our lives, and its literally only 12.5%... (Read More)

ONE HOUR!!

April 2nd - via: kickstarter.com
Hey HOUR one Family, We are absolutely SPEECHLESS. One. Single. Hour!?! Insane, and beyond anything we imagined going in. The last few days have been an insane grind with plenty of ups and downs of their own (to say nothing of the last 6 years... (Read More)

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