JTBD Cards: Learning to Interview Customers
A project in by Jonathan Briggs000days
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00hours
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00minutes
Funding Successful
A deck of cards , based on Jobs To Be Done theory, to discover deep customer needs and enable innovation.
Backers: 175
Average Pledge Per Backer: £28
Funded: £4,863 of £2,600
Dates: May 28th -> Jun 27th (30 days)
Project By: Jonathan Briggs
Backers: 175
Average Pledge Per Backer: £28
Funded: £4,863 of £2,600
Dates: May 28th -> Jun 27th (30 days)
Project By: Jonathan Briggs
£4,863
current pledge level
Last Updated: June 27 @ 02:45 -0400 GMT
187%
of goal
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Latest News
Together we did it 
June 24th - via: kickstarter.com
£4863, 175 backers, 30 days, success! A huge thank you to everyone, friends, friends of friends and strangers who got together and made this happen. A special thanks to Orri and Bjorn for the video, Wei Tze for prototypes, Nick for all his support... (Read More)
3 days to go and the pre-production cards arrived!
June 23rd - via: kickstarter.com
We're so nearly there! I really hoped that real cards would be in our hands before we reached the end of the campaign and today 3 decks arrived. So exciting. We ordered 3 different card qualities (promotional, standard and linen) at 3 different... (Read More)
3 prototypes ordered!
June 17th - via: kickstarter.com
I thought I'd let you all know that I ordered 3 prototype packs today. I want to test out three different card finishes and 2 types of packaging both for this project and for future planned decks. The cards will take about 10 business days to print... (Read More)
Another good week
June 11th - via: kickstarter.com
So, I am half way through the funding period and have raised £3600 so far which is £1000 more than my target. This is going to let me start work on a second deck (around Digital JTBD) which is excellent. A huge thanks to everyone who has reached... (Read More)
Stretch Goals and Timeline
June 3rd - via: kickstarter.com
Now that the project is funded I'll start planning the printing straight away. Step 1 (takes 2 weeks). Get a production example for the three possible qualities of cards. I'm currently set on the middle quality but let's see the difference. Step 2... (Read More)
We did it! (and it's only Day 7)
June 3rd - via: kickstarter.com
92 backers and the project is backed!!! Very excited. This kickstarter thing really works. Working on stretch goals. Watch for the next update. (Read More)
Day 4: Half way to the goal
May 31st - via: kickstarter.com
I'm very pleased that within the first four days you've helped me get half way to my funding goal. Very many thanks. I have to say that the feedback here, on Facebook and on Twitter has been terrific. Let's see how the next few weeks go... Enjoy the... (Read More)
Day 3 - nearly 40% of the way there
May 30th - via: kickstarter.com
A big thanks to the 11 new backers who joined us in the last 24 hours. We've seen our first one-to-one session pledge (which is excellent) and started to get traffic and pledges from elsewhere around the web; as the message gets out there. I have... (Read More)
Day 2: Off to a good start
May 29th - via: kickstarter.com
Thanks to the first 25 people who backed me in the first 24 hours of the campaign - the goal looks very achievable. I'd love your help spreading the word. Perhaps you have questions or suggestions that would help others back the project? Perhaps... (Read More)
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