THE BLUER DENIM PROJECT

A project in Portland, OR by Jeffrey Todd Shafer
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Funding Successful

Bluer is changing denim with transparent sourcing, local construction, and our home try-on program—all at previously impossible prices.
Backers: 363
Average Pledge Per Backer: $123

Funded: $44,529 of $20,000
Dates: Jun 4th -> Jul 4th (30 days)
Project By: Jeffrey Todd Shafer
Tags:
fashionclothing +Suggest

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$44,529

current pledge level
Last Updated: July 4 @ 09:30 -0400 GMT

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funding period ended

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Latest News

Bluer Denim launches product line

August 28th - via: columbian.com
Bluer Denim, a premium denim brand developed by the makers of Ridgefield-based Agave Denim, officially launched its product line today at www.bluerdenim.com. (Read More)

333 backers. $40,829 pledged of $20,000 goal. 41 hours to go.

July 2nd - via: kickstarter.com
Dear Kickstarters... We're in the final push now. The Bluer Denim Project has 333 backers, with $40,829 pledged of our $20,000 goal, and 41 hours to go. We really hope to hit our stretch goal and make a limited edition bandana for everyone who... (Read More)

FINAL 7 DAY PUSH!

June 26th - via: kickstarter.com
Dear Backers, BLUER is only 23 days old but we've seen support from incredible places... We've exceeded our goal but we still have a long way to go... We won't loose sight of the fact that this is a denim brand designed, not for the industry, but for... (Read More)

$50,000 STRETCH GOAL ADDED!

June 17th - via: kickstarter.com
Due to the overwhelming response to our campaign, we’ve added a stretch goal. Help us expand our product line and bring chambray production back to the United States!If this campaign reaches $50,000, all backers over $20 will receive a special,... (Read More)

BLUER DENIM on facebook.

June 12th - via: kickstarter.com
Hello Kickstarters, How are you guys doing today?  It's been just over a week now and THE BLUER DENIM PROJECT is almost up to $30,000.  Great job!  Amazing. If you are feeling it and you get a chance, please head on over to our Facebook page and... (Read More)

We added "on body" photos to our page.

June 10th - via: kickstarter.com
Hey Kickstarters, We've had several requests from Backers for photos of Bluer jeans "on body".  Today we updated the page with one shot each of both the women's and men's jeans.  As they say... "a picture is worth a thousand words".  I hope you... (Read More)

Introducing: Bluer Denim - Denimology

June 7th - via: denimology.com
You all know AGAVE jeans, right! Well, Jeff Shafer, owner of AGAVE, is introducing his newest baby: Bluer Denim. With this line he proposes to provide new and better denim choices to 18 to 24ish men and women, creatives, makers, made in America activists, fashionistas and denim-heads. (Read More)

Bluer Denim - American Made Jeans Kickstarter

June 7th - via: esquire.com
A new brand on Kickstarter is taking the whole "Made in the States" very seriously. Portland-based Bluer denim doesn't just cut and sew their jeans in Los Angeles using eco-friendly ozone washing processes, they ensure that everything — from the fabric to the rivets — is 100% all-American. The denim is woven in North Carolina by Cone Mills. The buttons, rivets, burrs, and zippers are forged in Kentucky and Georgia by YKK. The leather patch is made by Bluer's Portland neighbors Tanner Goods. The pocket bags are made from US-grown and -woven cotton by Cotswold Industries. Even the thread, made by Coats, is produced domestically. Impressive. Even more impressive: Prices start at only $95. (Read More)

Agave founder launches new denim line on Kickstarter

June 7th - via: mrketplace.com
Agave Denim founder Jeff Shafer has started a new denim brand and he’s using Kickstarter, the online crowdsource funding tool, to launch it. The new brand, called Bluer, will feature American-made jeans, chambray shirts, T-shirts and accessories. Shafer says it’s a web-only, direct-to-consumer project designed to “deliver true premium denim at previously impossible prices.” (Read More)

Bluer Denim Launches Kickstarter

BLUER DENIM, the transparently sourced American premium denim brand, will debuted its collection via Kickstarter! The new brand announces pre-orders of its world-class, made-in-the-USA jeans and denim products exclusively online, at previously unheard of prices. (Read More)

We Hit Our Goal... Thanks to you! ...more to do.

June 5th - via: kickstarter.com
Hey Kickstarters, WOW. I am humbled.  Sunday evening around 6:30pm The Bluer Denim Project hit its goal of $20,000.  You did this in just 5 1/2 days.  What you Kickstarters have done is absolutely amazing!  Once again you have proved the power of... (Read More)

New One-for-One Denim Brand Kicks Off on Kickstarter: Bluer

June 5th - via: news.instyle.com
BLUER just debuted its first collection on Kickstarter, offering jeans, jackets, shirts and accessories for both men and women that they try on at home. (Read More)

Why a new apparel brand wants your jeans

June 5th - via: bizjournals.com
The founder of Agave Denim, a Ridgefield, Wash.-based maker of high-end jeans, debuted a new brand Tuesday featuring a novel online-only business model that includes buying customers old jeans. (Read More)

BLUER DENIM

June 4th - via: thedenimguy.com
BLUER DENIM, the transparently sourced American premium denim brand, debuts pieces from its first collection today. The new brand announces preorders of its world-class, made-in-the-USA jeans and denim products exclusively online on the brand’s Kickstarter page. Designed in its Portland, Oregon studio, BLUER’s jeans feature cotton grown in Georgia Cone White Oak denim milled in North Carolina, and YKK buttons, rivets and zippers forged in Kentucky. Using eco-friendly ozone laundry processes, each piece is cut, sewn, washed and hand-finished in Los Angeles. (Read More)

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