G-RO aims to be the cool new future of luggage with early investors including Will Smith and will.i.am
They are two pioneering forces in hip-hop that continue to innovate in several different fields including their entrepreneurial endeavors.
And now Will Smith and will.i.am are two A-listers who are trying to change the way people travel.
The two megastars were early investors into luggage company G-RO which completely reinvented the roller wheel.
Dynamic duo: Will Smith and will.i.am were early investors into luggage company G-RO which completely reinvented the roller wheel
Wow factor: Travelers will be pleased to know that the latest addition to the company's already impressive suitcase line has potential to change the way they get around
Travelers will be pleased to know that the latest addition to the company's already impressive suitcase line has potential to change the way they get around.
The SIX is a six-wheeled push forward luggage which is unlike anything else on the market as it can be moved along like a baby stroller and will make for a much more effortless experience.
It is a stark contrast to the pull-behind or pull-beside luggage that most travelers are accustomed to and is unlike anything that has been seen in the industry before.
Innovation: The SIX is a six-wheeled push forward luggage which is unlike anything else on the market as it can be moved along like a baby stroller and will make for a much more effortless experience
Incredible: It is a stark contrast to the pull-behind or pull-beside luggage that most travelers are accustomed to and is unlike anything that has been seen in the industry before
The new suitcase features four front-bearing wheels which aids in maximum maneuverability.
As security is an issue for A-listers and regular consumers alike, the product has no need for a zipper and instead uses a TSA-compliant lock which works with a single slide lever in order to ensure that the bag's aluminum channel is secure in two places.
No doubt the public has been intrigued by the companies innovation from the very beginning as G-RO's first ever Kickstarter campaign was the most successful crowdfunded campaign in history.
Top dog: Will Smith pictured at the Aladdin premiere in LA last month
The debut product for the company earned a whopping $4.7million before adding an additional $1.3 million the next year.
In addition to A-listers Will Smith and will.i.am, early investors also included famous music producer Mark Ronson and American-Israeli talent manager Guy Oseary.
Once again G-RO has exceeded expectations for their latest product - The SIX - as the Kickstarter campaign has already received nearly $750K pledged toward their original $125,000 goal.
Legend: will.i.am seen performing in Spain earlier this month
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