Has Fitbit finally got real competition? Introducing Mira, the fashionable fitness tracker that looks just like a cuff bracelet

By Margot Peppers for MailOnline

Published: | Updated:

A new brand of fitness tracker is promising to be a more fashionable alternative to the Fitbit, the Jawbone Up and the Misfit.

Launching in January, Mira Fitness is a small black rectangle designed to fit into a brushed gold or midnight purple cuff bracelet, blending in to look like a normal piece of jewelry.

Not only is it less clunky than its competitors, but it is also specifically catered towards fitness-minded women who try to stay active, but don't necessarily make fitness their top priority.

Fashion forward: A new brand of fitness tracker called Mira is promising to be a more fashionable alternative to the Fitbit, the Jawbone Up and the Misfit

Fashion forward: A new brand of fitness tracker called Mira is promising to be a more fashionable alternative to the Fitbit, the Jawbone Up and the Misfit

Bejeweled: Launching in January, Mira Fitness is a small black rectangle designed to fit into a cuff bracelet

Bejeweled: Launching in January, Mira Fitness is a small black rectangle designed to fit into a cuff bracelet

Mira is linked up to your smartphone to help you keep track of your daily steps, workouts, water consumption and diet.

If you don't want to wear it on a bracelet, you can also clip it to your clothes or store it in a pocket. 

One thing that sets it apart from a Fitbit is that it periodically sends out personalized motivational reminders called Boosts, which encourage you to drink more water or take more steps.

By contrast, Fitbit users can stay motivated by sending messages to friends and family on the app's leaderboard.

Mira also provides positive feedback when you have accomplished a personal goal.

Unlike many of its competitors, however, it looks as though Mira does not keep track of your sleep patterns or measure your sleep pattern.

A Kickstarter page has been launched to to fund the product, with a video demonstrating how it works.  

'Let's get real. Most women just don't have the time to spend hours at the gym, or take a yoga class three times a week,' reads a description on the website.

Metallics: The cuff comes in brushed gold or midnight purple, blending in to look like a normal piece of jewelry

Metallics: The cuff comes in brushed gold or midnight purple, blending in to look like a normal piece of jewelry

Support: Mira is linked up to your smartphone to help you keep track of your daily steps, workouts, water consumption and diet. It also provides positive feedback when you have accomplished a personal goal.

Support: Mira is linked up to your smartphone to help you keep track of your daily steps, workouts, water consumption and diet. It also provides positive feedback when you have accomplished a personal goal.

'These women put their families, careers and other responsibilities first. They need simple and easy ways to fit in fitness. We also recognize that most trackers don’t speak to a woman's sense of style.' 

Ms Slutzky hopes that Mira will fill a niche in the fitness tracker category by appealing to women who want to track their activity without sacrificing their style. 

Mira may be a new take on the fitness tracker, but it's not the first company to attempt to glam up wearable tech.

Fitbit, currently the most popular tracker, comes in a wide variety of colors. But for those who want a more fashionable look, they can buy a 16-karat gold-plated case from Tory Burch, which costs $195.

Stylish competitors: For women who want to dress up their Fitbit, they can buy a 16-karat gold-plated case from Tory Burch (left, $195). The Jaybird Reign (right, $199) is an eye-catching lime green band

Keeping time: Considered one of the more chic trackers is the Misfit Shine (left, $80), which is made to look like a watch. The Fitbug Orb (right, $46) also resembles a watch. It comes in black, white or hot pink

Also considered one of the more chic trackers is the Misfit Shine, which has a sleek design made to look like a watch.

The sensor, which is shaped like a watch's face, can be worn on a black or leather wristband or on a necklace.

Misfit Shine also has the ability to track non-step activities like swimming, biking, soccer, tennis and basketball, whereas with a Mira, you have to enter the data from these workouts yourself.

The affordable $46 Fitbug Orb, which also resembles a watch, comes in black, white or hot pink, evidently designed to appeal to women who like a pop of color.

The Fitbug has the power to track sleep, however unlike the Fitbit it doesn't have an alarm that wakes you up gently in the mornings. 

One thing that makes the $199 Jaybird Reign advanced activity tracker different from its competitors is that it prompts you to be active when your body is most ready.

The Jaybird is available in black, white, or an eye-catching lime green.

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