It's no big secret that the Internet has completely changed the fashion industry (not to mention, uh, the entire world). And, yes, that means instant access to runway shows and celebrity bloggers and a whole lot of other things — but there's another, more practical, effect. Now, smaller labels no longer have to wait for an order from Barney's or Saks to reach potential customers. They simply need to register a domain name and set up a PayPal account (well, it's a bit more complicated, but you catch our drift). And guess what? You benefit from this as well, because you're not paying a retail mark-up. In a model similar to Everlane, the guys over at Gustin are cutting out the middlemen and offering you top-quality denim for $81. But they need you to help them out. Watch the video above to see how, and more importantly, why.