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RA Reflective: 360 Reflective Performance for Men and Women

A project in New York, NY by Elton King

Funding Successful

We saw all the options for affordable reflective clothing, and we knew we could do better, so we did.
Backers: 195
Average Pledge Per Backer: $153

Funded: $29,835 of $10,000
Dates: Mar 5th -> Apr 19th (45 days)
Project By: Elton King
fashionclothingcyclingknit +Suggest

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Last Updated: April 19 @ 03:31 -0400 GMT


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Latest News


April 18th - via:
Today is the last day for Kickstarter Pledges. We are so thankful for all your support.  Since we reached above and beyond our goal, we will be giving out reflective stickers to backers of all pledge amounts! Next Project: Reflective Backpacks  (Read More)

VIDEO COMPARING Neon Shirt VS. Reflect Jacket

April 2nd - via:
This is why it is so important to wear reflective gear at night.  (Read More)

More Updates!!

April 1st - via:
Hey everyone, Andrew here. I am the creative director and the other co-founder of RA Reflective. Elton has been living in a cave since we started RA, and I know he would greatly appreciate it if we can come together and push for reaching $30,000 in... (Read More)


March 31st - via:
Because you are all so awesome, we are working on making reflective stickers for all our backers! I'll be sure to update you with our progress : )  (Read More)

STRETCH GOAL #3 ($30,000)

March 29th - via:
ELTON GETS A STEAK DINNER. Its expensive starting up a business so I have to be very frugal with my spending. Steak dinner is just not in my budget. Will you help me put steak dinner in my budget?  (Read More)

Science "Behind the Fabric" COMING SOON

March 24th - via:
Hey, We are currently in the process of making a scientific demonstration video about how we make our reflective fabric, and why it is so amazing! The music will be featuring the Crazy Piano Guy, aka Colin Huggins. You know... that amazing piano... (Read More)

STRETCH GOAL #2 ($20,000) XS Sizes

March 24th - via:
We have been getting requests for Womens XS sizes, and decided to comply :) Also, at $20,000, we will add stickers to everyone's pledges!  (Read More)


March 17th - via:
If we hit $15,000 we will be adding XL sizes to the menu for Men and Women!  (Read More)

97% Funded!

March 14th - via:
Wow, 3% more funding and we are there!  Once we reach our goal, we will get started with production so you can get your products as soon as possible. Thank you everyone for your support. We couldn't do this with out you.  (Read More)

Team Story

March 14th - via:
THE TEAM STORY It all began while I was watching the movie Tron. Seriously, those user suits and light cycles are awesome. Unfortunately, there are no light-up jackets on the market at an affordable price range, that I liked and could be worn in a... (Read More)

23% Funded on the first day!

March 5th - via:
Thank you everyone for your support. You are all amazing. Once we hit our funding goal, we will immediately begin a small production, whether the project is over or not, so you can get your orders as soon as possible. Don't forget to tell your... (Read More)

New Jacket + Beanie Combo

March 5th - via:
Due to popular demand, we added a Jacket + Beanie Combo option!  (Read More)

If you have additional news that doesn't appear here, shoot us a link!