Egizia: Shifting Sands

EMBRACE+, a smart piece of wearable technology

A project in Seattle, WA by Paul & Rudy

Funding Successful

The EMBRACE+ keeps you informed, while your smartphone stays in your pocket or purse!
Backers: 4474
Average Pledge Per Backer: $59

Funded: $264,527 of $80,000
Dates: Apr 25th -> Jun 9th (45 days)
Project By: Paul & Rudy
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Last Updated: June 9 @ 05:01 -0400 GMT


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Latest News

Spotlight on Kickstarter: The EMBRACE+ tech project

June 7th - via:
EMBRACE+ is a bracelet that alerts a smartphone owner to calls, texts, or a low battery without them needing to look at their device. (Read More)

Confirmation final wrist sizes

June 5th - via:
Hello Backers! The final wrist sizes are: S: 17cm, range is 15cm-17.5cm M: 19cm, range is 17cm-20cm L: 21cm, range is 19cm-22.5cm Within above ranges the Embrace+ stays in place on your wrist. Outside these ranges it will be a bit more loose or tight... (Read More)

Blumoo Remote, Walking Power & Reinventing The Wheel

June 4th - via:
There are some great things going on in the crowdfunding arena right now. As always, it's exciting to see the amazing things that creative designers are coming up with. Let's take a look at a few of the best products that are seeking funding right now. (Read More)

Final Stretchgoal achieved!

June 3rd - via:
Dear Backers! With the $210K Stretchgoal achievement the EMBRACE+ is finally complete! To celebrate this we decided to add Kickstarter Green as a color option for all designs and rewards. It is only available till the end of this campaign. We... (Read More)

$210K Stretch Goal - Magnetic Charging

May 27th - via:
Dear Backers! The EMBRACE+ has been an overwhelming success so far and we still have 12 days left in the campaign to achieve the FINAL goal: Magnetic Charging! We will replace the micro-usb connector with a magnetic charging receiver to improve the... (Read More)

Kickstarter Tech Project of the Week: EMBRACE+

May 24th - via:
Do you believe in second chances? The 1,498 original backers of the EMBRACE+ do. Seattle-based friends Rudi and Paul first tried to raise capital for their bracelet that notifies you of incoming calls, texts, and more back in March, but they fell well short of their $220,000 goal. Due to Kickstarter's rules, they didn't get a cent. Undeterred, the duo brought EMBRACE+ back and set a more realistic goal of $80,000—the amount they achieved in March. They've already doubled that amount with time still left on the clock. (Read More)

$180K Stretch Goal - SDK!

May 22nd - via:
Dear Backers, First of all we'd like to thank you for your terrific support. Without your support we never would have come this far. The $160K Stretch Goal is a great achievement but we'd like to take it even a step further!   What is the SDK? The... (Read More)

$160K Stretch Goal - Choose your color!

May 19th - via:
Hi Backers! We've received many requests from backers if it's possible to make the housing in the band a different color than we have for the prototype in the video and photos. So we decided to add a stretchgoal for five different colors to choose... (Read More)

iMessage compatibility confirmed!

May 13th - via:
Dear Backers! We've received many comments and messages about compatibility with iMessage for iOS. We have discussed this during our meeting today with the EMBRACE+ team which was also attended by our app developers and Bluetooth software engineer.... (Read More)

Your support

May 12th - via:
This post is for backers only. Please visit and log in to read. (Read More)

$140K Stretch Goal - Extra model

May 9th - via:
If we reach the $140K funding mark we will add the last and final model so you can choose from three designs. This third model will also be available for the Regular Edition, Limited Edition, and Special Edition reward. We will send out a survey to... (Read More)

$120K Stretchgoal - Extra app features

May 6th - via:
Dear Backers! If we reach the $120K funding mark we'll add three extra features for the Embrace+ smartphone app:  1. Alarm and Timer2. Glowstick mode: To assist you with light in the dark or as a safety light for nighttime running and other... (Read More)

EMBRACE+ Kickstarter Crushes $80K Goal in 10 Days, Brings Ridiculous Glowing Notification Light to Your Wrist

May 6th - via:
“Wait, teal green notification!” – grabs neck and begins to perspire, “only 150 likes on my newest head-cocked-to-the-side, shirtless Instagram post? Something is wrong here,” mumbles the young teenager. “It’s OK,” replies Tiffany, “I’ll get my L4L brigade on it in 30 seconds, but I have to pee like nobody’s business.” The young teenager then thinks to himself as he closes his eyes, and drops thumbs-only into his jeans,”Zen-mode time, baby. Life couldn’t be more peaceful now that my wrist is blinking in neon colors and Tiffany has cleared her bladder. #teambreezy” The story of two EMBRACE+ customers, in love. The end. (Read More)

$100K Stretch Goal - Extra model

May 4th - via:
If we reach the $100K funding mark we will add an extra model so you can choose from two designs. This extra model will also be available for the Regular Edition, Limited Edition, and Special Edition reward. We will send out a survey to confirm the... (Read More)

General tips for Kickstarter Relaunch

Dear Crowdfunding creators and backers, My name is Rudi and together with my friend Paul we developed a new product called the EMBRACE+. It notifies the wearer through visual and tactile cues of incoming calls, messages, and reminders on their phone. On 22 February we launched our first campaign, without any experience whatsoever with crowd-funding and Kickstarter in particular. We put a lot of work in the prototyping but also the Kickstarter content such as a video, product photos, graphical design/illustration, and the story text. If you have invested so much time it is a real dissapointment when you campaign fails. This happened to us. But don't give up yet! Because Kickstarter let's you relaunch your campaign so take the time and re-focus, re-design, and re-launch your campaign. (Read More)

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