Eternal Adversary

FinalStraw, the world's first collapsible, reusable straw

A project in Los Angeles, CA by Emma Cohen & Miles Pepper

Funding Successful

Clean, compact, and safe: For anyone who wants to rid their lives—and the planet—of single-use plastic.
Backers: 38443
Average Pledge Per Backer: $49

Funded: $1,894,878 of $12,500
Dates: Apr 19th -> May 19th (30 days)
Project By: Emma Cohen & Miles Pepper
housewareshousewaresecoecohealth and fitnesshealth and fitnesscampingcampingconservationconservation +Suggest

Suggest Tags

Begin typing to search or pick from a list. You can add multiple tags at the same time!
Saving your suggestions...
Suggestion Saved Successfully
Thank you for your help! The Kicktraq gnomes will get to work on your suggestions very soon.

Please keep in mind not all suggestions may be used, and repeated re-submissions may result in being rejected automatically (and we don't want that to happen).

If you have any questions, have a good idea for a tag, or a more in-depth suggestion - please feel free to let us know!

Hrm... something went wrong.
Hey, bad things happen to the best of us. Don't worry, the gnomes have been dispatched. Maybe try again in a little while.



current pledge level
Last Updated: May 19 @ 04:01 -0400 GMT


of goal
funding period ended


trending toward
Trends are not projections.


of goal

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

Now you can share!

Help your backers reach your daily goals and help others see how you're doing. It's easy, with Kicktraq Mini.

Here are a few quick snippits of code you can use to embed your personalized widget on your website, in your blog, and even on your favorite forum.

HTML for websites & blogs

BBCode for forums
Copy BBCode

Reddit code for... well, Reddit
Copy Reddit Code

Special Note: Kickstarter recently disabled remote embedding for images on project pages, so embedding code doesn't work on project pages (yet) - just everywhere else.

You can read more about it here.
Latest News

This reusable straw company raised $1.89 million on Kickstarter and didn't get a 'Shark Tank' deal

October 9th - via:
More than $1 million in pre-sales — and a mission to save marine life — wasn't enough to lure sharks on Sunday's "Shark Tank" season premiere. Emma Rose Cohen and Miles Pepper pitched the sharks with their company FinalStraw, a $20 re-usable, collapsible straw that folds up and fits in a small key chain-sized case. FinalStraw aims to reduce plastic straw use by giving consumers an eco-friendly alternative. Plastic straws, FinalStraw says, are non-recyclable and don't decompose, polluting oceans. (Read More)

This foldable metal straw raised nearly $2 million on Kickstarter

September 12th - via:
Well before Starbucks got around to banning them, Emma Cohen was on a mission to rid the planet of plastic straws. Throughout her childhood, she had shown an early interest in protecting the environment. As an undergrad at the University of California, Santa Barbara, in the mid-2000s, Cohen became an anti-plastic activist and petitioned for a ban on single-use plastic bags. (Read More)

Defunct NFL franchise trademarks, counterfeiters target Kickstarter and Pinduoduo investigated

August 3rd - via:
Counterfeiters continue to target Kickstarter projects – BuzzFeed News reported this week on a Kickstarter campaign for FinalStraw, “the world’s first collapsible, reusable straw”. (Read More)

Every end is a new beginning!

May 18th - via:
Hi Everyone! Can you believe it? It’s the final day of our Kickstarter campaign! WOW this has been an amazing experience so far. Thanks to each of you for being a part of it and for believing in us. Our lives will never be the same and we are so... (Read More)

Happy Mama's Day!

May 13th - via:
Hey Everybody! Happy Mother's Day!  We wanted to give a shout out to all the amazing moms in the world, and a very special thanks to OUR wonderful mamas who believed in us and this crazy straw idea that we quit our jobs to pursue. We couldn’t have... (Read More)

FinalStraw collapsible, reusable straw smashes Kickstarter target

May 9th - via:
FinalStaw – a collapsible, resusable straw – set out to raise $12,000 on Kickstarter. Within seven days it had gained $550,000 from more than 11,000 backers. Co-founder Emma Cohen says this proves that people do care about the planet and want to see change. (Read More)

We just hit $1 Million and have a big announcement!

May 7th - via:
Hellooooo! We are completely floored that we just hit $1 million in pledges! In honor of this momentous occasion, we are SUPER excited to announce that we, Final Co. LLC, are officially a 1% For The Planet company!!!! This means that we are... (Read More)

KS Live Tonight!

May 3rd - via:
Hey beautiful people, I wanted to send a quick reminder that I’m going live tonight at 6pm PST (in 2 hours). Come hang out with me while I share some easy and fun ways you can reduce your environmental impact. Click here or on the photo below to... (Read More)

Hey! Quick Update

May 1st - via:
Hey everyone! Emma, here! First off, Miles and I are blown away by the support our campaign has received so far. THANK YOU for believing in us! KICKSTARTER LIVE  I’m super excited to announce that I’ll be doing another Kickstarter Live this... (Read More)

Button has been fixed! HORRAY!

April 26th - via:
This post is for backers only. Please visit and log in to read. (Read More)

Join the Sucker Squad - Get a FREE FinalStraw!

April 26th - via:
This post is for backers only. Please visit and log in to read. (Read More)

Reusable Straw Draws Large Investment on Kickstarter in First Week

April 26th - via:
FinalStraw has funded a Kickstarter campaign for a collapse, reusable straw that fits into a compact holder to help eliminate single-use plastic straws. (Read More)

Xenxo S-Ring smart ring, Reolink 4G security camera, collapsible drinking straws, and more

April 25th - via:
This week we are bringing you four crowdfunding campaigns that are currently running on Kickstarter and Indiegogo. This week’s campaigns are for people who like to keep an eye on their home, people who suck, people who like pencils, and more. Check out our picks for this week’s notable crowdfunding campaigns. (Read More)

Introducing the world's first collapsible, reusable drinking straw

April 23rd - via:
Seeing as yesterday was Earth Day, it seems fitting that today we can bring you some excellent earth-related news. FinalStraw is an initiative aiming to rid the world of single-use plastic. The Kickstarter project is funding a collapsible, reusable drinking straw, made from stainless steel and medical grade tubing. (Read More)

FinalStraw: This Folding Metal Straw is Killing It on Kickstarter!

April 23rd - via:
I understand that you don't want your smoothie messing up your moustache, but plastic drinking straws are stupid. They're not recyclable, and it's absurd to use something once that then gets thrown away. (Read More)

Earth Day Update #2 Additional Info on Upgrading Straws and our KS LIVE tomorrow!

April 22nd - via:
Happy Earth Day from your friends at FinalStraw! We are excited to launch our first co-lab with one of the most effective opponents of single-use plastic, The Plastic Pollution Coalition.  We've added a new Plastic Pollution Coalition–branded... (Read More)

Go Planet, It’s Your Earth Day!

April 22nd - via:
Thank you everybody for your AMAZING support!  We are humbled by the response FinalStraw has received:) We are extremely excited to announce that we are teaming up with the wonderful folks at Plastic Pollution Coalition's The Last Plastic Straw... (Read More)

FinalStraw - 200+% funded & a Buzzfeed Feature - all in less than 24hrs!

April 19th - via:
Kickstarter Supporters, Wow, thank you so much for your overwhelming support. We are so excited to be able to take FinalStraw to the next level. We just had a feature video go live on Buzzfeed and wanted to share it with you all.  Be sure to share... (Read More)

If you have additional news that doesn't appear here, shoot us a link!