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How We Crafted | 12 indie creators share their process

A project in Copenhagen, Denmark by Craft

Funding Successful

Insightful stories from artists behind ‘Song of the Sea’, ‘Loving Vincent + 10 other projects in innovative art book format.
Backers: 578
Average Pledge Per Backer: kr373 DKK

Funded: kr215,811 DKK of kr67,000 DKK
Dates: Jan 9th -> Feb 8th (30 days)
Project By: Craft
comicsillustrationbooksanimationartstop motion +Suggest

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kr215,811 DKK

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Last Updated: February 8 @ 11:01 -0500 GMT


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Latest News

Presenting: Ross Stewart

February 8th - via:
Happy last day of Kickstarter, everyone! To celebrate, we're going to release the rest of the creator introductions and some other good info to you all within the last 7 hours. First up is Cartoon Saloon's Ross Stewart. Ross has had a varied set of... (Read More)

300% unlocked! And we made all the stretch goals wooho

February 7th - via:
Yay! We made it, thank you everyone. The final stretch goal is unlocked and we'll therefore send a batch to who will hopefully benefit from having the books around for teaching the kids visual storytelling. Let's see what happens in the... (Read More)

Double Countdown: 4hrs to live-stream, 26hrs left of Kickstarter

February 7th - via:
Hi everyone! The long, hard and very fun battle is almost over. With little more than a day left of our Kickstarter, we're throwing in a second livestream. So if you want to have your very own Song of the Sea sketch drawn in front of you, set an... (Read More)

Presenting: Paul Young

February 6th - via:
The latest in our creator introductions is Cartoon Saloon producer and CEO Paul Young. Though we are primarily going to talk with Paul about creating and running Cartoon Saloon, like many other of our creators, Paul has a diverse background and is an... (Read More)

Final sprint, what you can do | 300% Art charity for kids

February 5th - via:
The last stretch goal will be quite different, but really valuable: if we reach 300% we will donate a batch of How We Crafted art books to a non-profit art charity for kids and youth. Visual storytelling can be an amazing medium for the youth to... (Read More)

Presenting: Johan Oettinger

February 5th - via:
Happy monday, everyone! Today's creator introduction is of the self-taught stop-motion director and game maker Johan Oettinger. Having always been fascinated by puppets and the technique of stop-motion, Johan has developed his skills since elementary... (Read More)

250% reached!

February 4th - via:
Wow, we hit one more big milestone: 250%. Thank you all for getting us this far. With 4 days to go we're preparing for the final sprint - tomorrow we'll announce the 300% stretch goal, which is high with so few days to go, but if we all chip in, we... (Read More)

Presenting: BenniSteptoe

February 3rd - via:
This creator introduction comes with a warning: If you are easily offended or sitting at a work computer, you might want to turn away...🙀 The duo BenniSteptoe definitely aren’t afraid to get weird and provocative. Consisting of illustrator... (Read More)

Presenting: Mikkel Mainz

February 3rd - via:
Our Saturday creator introduction is of Danish animation director Mikkel Mainz. Since graduating from The Animation Workshop in Denmark, Mikkel has been part of Sun Creature Studio with fellow graduates from TAW and a few from Gobelins in Paris.... (Read More)

Live drawing round 2! Sketch requests are open

February 2nd - via:
Hey everyone!Weekend's ahead, but first we want to announce another round of live sketching! This means you get another chance to customise the Song of the Sea sketch you receive with the art book. Whether it's the cute seals, Saoirse, Ferrydan, a... (Read More)

1 creator talk left, be quick

February 1st - via:
Things are moving quick: We are making a push for the Reward tiers Creator Talk Pack and Craft Contributor. There is 1 creator talk left! It includes a 1 hour interview with a creator and a unique signed sketch by Tomm Moore. We want to give you... (Read More)

What's your portfolio? Get it featured in the book

February 1st - via:
It was great getting to know you all through the live stream yesterday (which is accessible for 24h from today if you want to see it), thank you for supporting it!We'd like to get to know you further. While we've previously asked you what you work... (Read More)

Presenting: Nora Twomey

February 1st - via:
Next up in our creator introductions is Irish director Nora Twomey. As already mentioned in the introduction of Tomm Moore, Nora was part of founding Cartoon Saloon after attending Ballyfermot College in Dublin Since co-founding Cartoon Saloon, Nora... (Read More)

Presenting: Léo Régeard (LEYHO)

January 31st - via:
Next in our line of creator presentations is another multi-talented frenchman: Léo Régeard, better know under his alias LEYHO. Léo have worked as a CG artist on Game of Thrones and Black Sails, while his personal work is more classically inspired... (Read More)

Presenting: Jean-Charles Mbotti Malolo

January 30th - via:
  We've got another presentation ready for you all of one of our wonderful creators. This time of french animator and hip-hop dancer Jean-Charles Mbotti Malolo.  One of the younger creators on the list, Jean-Charles was born in France in 1984,... (Read More)

Featured in Rotoscopers, give it some love!

January 30th - via:
 The animation magazine Rotoscopers has featured our campaign in a new article ❤️ This is a great opportunity to help spread the word so we can reach 250%. Give the article some love by commenting and sharing it through their social media... (Read More)

Kickstarter Recommendation: Genesis Noir

January 29th - via:
Another new in our line of updates is here: Kickstarter Recommendations! Kickstarter is an amazing place to discover new projects and one we like in particular is the upcoming puzzle game Genesis Noir by Feral Cat Den. Genesis Noir The first thing... (Read More)

Final boost: Here's the 250% stretch goal

January 29th - via:
Hey lovely backers, We made it, 200% reached! I think I’ve refreshed the Kickstarter Dashboard page every 10th minute for the past 20 days, it’s a great experience to see the campaign continue to grow and get the book into the hands of more... (Read More)

Presenting: Sunit Parekh

January 26th - via:
Starting a new series of updates.We thought it’d be a good thing to introduce you to the amazing creators we’re going to feature in the book. While you may know their projects, it’s not too often the people behind them get the credit they are... (Read More)

Granting students insight: Which schools?

January 26th - via:
We believe ‘How We Crafted’ is going to be a great educational resource for students and teachers. And we offer a good discount on bulk buys of the art book, with schools in mind. Sadly the schools' inboxes are swamped with offers and their... (Read More)

How We Crafted live talk @ VOID Film Festival

January 25th - via:
This morning (8AM, gasp!) Frederik had the great opportunity to present 'How We Crafted' at Denmark's largest animation festival, VOID in Copenhagen.  Sadly I was sick myself (not optimal during a Kickstarter🙀) but Claudia, Anders and Frederik... (Read More)

Live drawing of Song of the Sea sketches!

January 24th - via:
Hey again everyone, As you know, every art book will ship with a Song of the Sea sketch by animation supervisor on Song of the Sea, Frederik Villumsen.  Wednesday the 31st January at 18.00 GMT+1 (Copenhagen) Frederik will take requests over... (Read More)

Customising the book for you

January 24th - via:
It's really important for us to listen: The more we know about you, the better we can customise it to fit your needs! So far the updates have mostly been about us, what we’re up to and our thoughts for the book. But the book is meant for you 🙌... (Read More)

Oscar nominations for The Breadwinner & Loving Vincent!

January 23rd - via:
Wonderful news!Two of the projects featured in the 'How We Crafted' art book has just been announced as nominations as Best Animated Feature for the 2018 Oscars: 'The Breadwinner' & 'Loving Vincent'. Cartoon Saloon & BreakThru Films are the... (Read More)

A little something for your troubles...

January 22nd - via:
This post is for backers only. Please visit and log in to read. (Read More)

Get to see and ask the creators

January 22nd - via:
Amazing, we hit 150% and Wolfwalkers is unlocked!Next up is an exciting stretch goal that will enhance your art book experience: If we reach 200% we will video interview the creators based on your questions and add the video material to the digital... (Read More)

Exciting announcement - new project for the book at 150%!

January 20th - via:
So, we've been sitting on this for a while, wanting to reveal it to you when/if we reached 150%, but we can't hold it back any longer. Our next stretch goal will provide the art book with otherwise unseen insights and artwork from Cartoon Saloon's... (Read More)

Wow - 2 stretch goals in 1 day!

January 18th - via:
  *STRETCH GOAL KLAXON* You don't kid around, do you? The last day has been the biggest since the first three opening days, which never really happens on Kickstarter. Your love is much appreciated, and honestly we're really humbled by all of your... (Read More)

120% - new stretch goal reached!

January 18th - via:
Over the night we passed 120% and reached the next stretch goal providing every backer at 'Art Book' level or above with 25% more digital content. We can't wait to show you all of the beautiful artwork and nice insights we've collected for these... (Read More)

Backers-only access to How We Crafted The Animation Style For Song of the Sea

January 17th - via:
This post is for backers only. Please visit and log in to read. (Read More)

Presenting the team

January 17th - via:
We’re one week in, and we thought it was about time we properly introduced ourselves.  First a bit of back story: Craft is an international initiative, but we are primarily working from our office in Copenhagen, Denmark. Frederik & Emil (who... (Read More)

110% funded - First stretch goal unlocked!

January 16th - via:
 Another milestone hit! Even though we reached our basic goal just a few days ago, you've already helped us pass through the first stretch goal at 110%. That means the very first of our stretch goals have been unlocked: 160g uncoated paper!... (Read More)

100% funded! + Song of the Sea sketches unlocked

January 15th - via:
We made it! Wohooo! Or as the team put it this morning on Slack: I was excited about the Reddit post before going to bed, hoping it'd work for the last sprint and the Song of the Sea sketches - it did! You will now receive it with your art book.... (Read More)

Help with 1 click

January 14th - via:
After a 3 hour walk to get some time off screen and a fresh head for the following week of hectic campaign sharing, I noticed that someone posted our campaign on Reddit! If a post takes off on Reddit, it can drive significant traffic and we can hit... (Read More)

92% funded! Help us reach 100% and get a unique Song of the Sea sketch

January 14th - via:
 We're almost there! 92% funded and with 25 days to go = happy Craft team. We want to keep up the momentum though, as we got a lot of really nice stretch goals in line for you. Some of them are presented in the graphics, some we've kept hidden in... (Read More)

Be a part of the team (well, almost)

January 13th - via:
This post is for backers only. Please visit and log in to read. (Read More)

Update #3: Nice words from Animation for Adults

January 12th - via:
The campaign is going incredibly well, and we're really happy to be at almost 80%. Not only have we seen a great level of interest from backers, but the media have begun to take notice as well. The first major publication to write about us was... (Read More)

Design Insider: A look at page designs

January 11th - via:
  Hey everyone, Emil, the Co-founder of Craft and designer of the art book here. I thought I'd share with you guys a few examples of how the pages in the art book will be. This post will focus on the design, not the content, which we want to cover... (Read More)

Update #1: 51% funded & "Project We Love" by Kickstarter

January 10th - via:
One crazy day later... Magnus taking a video of Emil, Claudia, me and Anders on guitar We are really overwhelmed by the response we've gotten since going live yesterday. A huge thank you to all of you wonderful supporters from all over the world, we... (Read More)

Kickstart This: 'How We Crafted: Volume 1'

January 10th - via:
You may or may not be aware of Craft, a unique membership site that allows you to see exclusive behind the scenes material of various independent animated films, series, video games and graphic novels (we took a look here). Now the people behind it have launched a crowdfunding campaign for their first artbook, How We Crafted. (Read More)

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