Fray: Champions of the Every-Verse

"Not Just Plain..." Vanilla Extracts & Foodstuffs Startup

A project in New York, NY by Vincent B. Donadio

Funding Successful

Exceptional. Affordable. Tasty. Bringing quality foods & ingredients to professional bakers, chefs, and average home cooks. (AKA: You!)
Backers: 134
Average Pledge Per Backer: $28

Funded: $3,712 of $3,500
Dates: Jun 7th -> Jul 11th (35 days)
Project By: Vincent B. Donadio
foodcoffee +Suggest

Suggest Tags

Begin typing to search or pick from a list. You can add multiple tags at the same time!
Saving your suggestions...
Suggestion Saved Successfully
Thank you for your help! The Kicktraq gnomes will get to work on your suggestions very soon.

Please keep in mind not all suggestions may be used, and repeated re-submissions may result in being rejected automatically (and we don't want that to happen).

If you have any questions, have a good idea for a tag, or a more in-depth suggestion - please feel free to let us know!

Hrm... something went wrong.
Hey, bad things happen to the best of us. Don't worry, the gnomes have been dispatched. Maybe try again in a little while.



current pledge level
Last Updated: July 12 @ 00:01 -0400 GMT


of goal
funding period ended


trending toward
Trends are not projections.


of goal

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

Now you can share!

Help your backers reach your daily goals and help others see how you're doing. It's easy, with Kicktraq Mini.

Here are a few quick snippits of code you can use to embed your personalized widget on your website, in your blog, and even on your favorite forum.

HTML for websites & blogs

BBCode for forums
Copy BBCode

Reddit code for... well, Reddit
Copy Reddit Code

Special Note: Kickstarter recently disabled remote embedding for images on project pages, so embedding code doesn't work on project pages (yet) - just everywhere else.

You can read more about it here.
Latest News

You did it! We did it! Vanilla for everyone!!!

July 11th - via:
This post is for backers only. Please visit and log in to read. (Read More)

7 hours to go!

July 10th - via:
We are $94 below our goal... Who is going to be the one to push us over the edge??? Did you tell everyone about this project? Or did you forget that maybe someone would like some vanilla as a gift for Christmas, Hanukkah, or a birthday? Just a tiny... (Read More)

Just 36 hours to go! Reminder: Black Garlic!

July 10th - via:
Just reminding you all that you can add multiples of $4 to your pledge that ships in December or later for 1oz of dried garlic cloves or powder! Let's keep pushing! Thanks so much!  (Read More)

46 hours and $652 to go!!!

July 10th - via:
This is it, everyone! The home stretch! Please remember that you can "upgrade" your pledges by either adding on a Mix-and-Match box or by simply doubling your pledge amount (if you hage pledged at a reward tier that ships in 2015) to receive double... (Read More)

Four days and $1139 to go!

July 7th - via:
Greetings, lovely backers! We're on the home stretch, now, but we won't make it without your help! We have four days left to raise another $1139, and we can't bring you the vanilla if we don't meet or exceed that goal! Even if we raise another $1138,... (Read More)

Big Announcement + Bonus for social media connections!

July 2nd - via:
This post is for backers only. Please visit and log in to read. (Read More)

Big update coming tomorrow!

June 25th - via:
Sorry for the delay, but yesterday was sort of a big deal for us. We will update you tomorrow evening on that front as well as the 50% update! Thanks so much for your support and let's push for 100% and beyond!  (Read More)

So close to 50%! Here's a little incentive to share...

June 18th - via:
Hey lovely people! We are just a week and a half into the project and we're at 47% of our minimum funding goal!! Please keep sharing this project with your friends and loved ones and social media connections; if you didn't know, on Kickstarter, if a... (Read More)

Happy Father's Day! What a great first week!

June 14th - via:
Hey everyone! We just wanted to let you know that we are very pleased with how out first week went here on Kickstarter! Please keep giving us your feedback! We want this to he a truly community-oriented business. We want you involved! Here's a little... (Read More)


June 13th - via:
Good morning, everyone! We've reached a solution that makes it easy for everyone to get exactly the amount of vanilla and sugar they want with their pledge! "Mix-and-Match Bulk Box" Reward Tier Added(As well as limited Early Bird pricing.) If you... (Read More)

We need your feedback regarding add-ons!

June 12th - via:
Hey everyone! We've been putting a lot of thought into this add-ons thing, and here is the best solution we've come up with: Bulk BoxesBasically, I would set up a reward tier for a flat-rate shipping box that you can fill up with anywhere from 0-X... (Read More)

Good news, everyone! (Semi-international shipping, photo to Make you salivate.)

June 10th - via:
We have added SOME International rewards (only to Canada, right now): There are 5 rewards shipping .5L of Special Blend in December of this year ($61) and 15 rewards shipping .5L in May of next year ($71)! So, please tell your international friends... (Read More)

Wow! What a day!!!

June 8th - via:
Hey everyone! I just wanted to say, these last 24 hours have been really hectic and amazing! The amount of exposure this project got on just the first day is really inspiring. There are a lot of familiar faces in the backer list, but also a lot of... (Read More)

If you have additional news that doesn't appear here, shoot us a link!
Performing maintenance. Some data may be briefly unavailable but is being collected and will be applied shortly.