Full-size reissue of the NYCTA Graphics Standards Manual.

A project in New York, NY by Jesse Reed & Hamish Smyth
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Funding Successful

The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark's Massimo Vignelli and Bob Noorda, reissued as a full-size book.
Backers: 6718
Average Pledge Per Backer: $120

Funded: $802,812 of $108,000
Dates: Sep 10th -> Oct 10th (31 days)
Project By: Jesse Reed & Hamish Smyth
Tags:
graphic designgraphic design +Suggest

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$802,812

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Last Updated: October 10 @ 16:01 -0400 GMT

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Latest News

Order: The New Design Office That Spun Off A $1.9M Kickstarter Business

May 25th - via: fastcodesign.com
Graphic designers Jesse Reed and Hamish Smyth have made millions reissuing design books on Kickstarter. Now they (Read More)

NYCTA Standards Manual Compact Edition Released; NASA Graphics Standards Manual Reissue Kickstarter Campaign Closes Today

October 5th - via: crowdfundinsider.com
Kickstarter phenoms and Pentagram Associate partners Jesse Reed and Hamish Smith have experienced quite a crowdfunding year. A little less than a year after raking in $802,812 on Kickstarter and setting a Kickstarter design record for their New York City Transit Authority Standards Manual project, graphic designers Reed and Smyth returned to the crowdfunding platform to raise $158,000 for the Reissue of the 1975 NASA Graphics Standards Manual. (Read More)

Kickstarter raises $140,000 to fund a poster listing all 468 New York subway stations

July 14th - via: citymetric.com
Long term readers may remember the unlikely story of the Kickstarter campaign to fund a reprint of the 1970 New York City Transit Authority Graphics Standards Manual. Last autumn, it managed to raise $250,000, in just one day. (Read More)

From the collection of Massimo and Lella Vignelli

September 28th - via: kickstarter.com
Dear backers, Since our project launched, we've received several offers to scan other copies of the Standards Manual that were said to be in better condition than ours. So far we have declined these offers, as we wanted to use the copy that we found... (Read More)

NYCTA Graphics Standards Manual Kickstarter Nears $700,000; Organizers Share Reaction to Backers Excitement

September 25th - via: crowdfundinsider.com
Just a little over two weeks ago, New York residents and Pentagram designers, Jesse Reed and Hamish Smyth, launched a Kickstarter crowdfunding campaign for the full-size reissue of the 1970 NYCTA Graphics Standards Manual. Setting out to raise only $108,000, the project has already reached over $694,000 thanks to nearly 6,000 backers. (Read More)

Stretch goals

September 19th - via: kickstarter.com
Hi backers,Many of you have been asking if we will be introducing stretch goals or extras to backers. Today we are excited to announce three major enhancements to the book that have been made possible by the tremendous support we have received from... (Read More)

Shipping to the rest of the world!

September 18th - via: kickstarter.com
Hi all,   We are happy to announce that we are opening shipping worldwide. We have just added multiple rewards tiers for the following regions: Australia: $182 Brazil and Mexico: $188 China, Hong Kong and Japan: $156 Rest of the world: $161 (select... (Read More)

[VIDEO] Vignelli's subway 'Graphic Standards Manual' available via Kickstarter

September 17th - via: bizjournals.com
The New York City Transit Authority Graphic Standards Manual, from 1970, is something of a sacred text among design aficionados, and complete copies are rare collector's items. But now, the general public has an opportunity to buy bound copies via a Kickstarter, made from scans of a copy unearthed in 2012. (Read More)

A special thanks to our early adopters.

September 15th - via: kickstarter.com
Dear backers, When we first received permission from the MTA to reissue the Standards Manual, we began tweeting a page a day on Twitter @standardsmanual, offering the world a delicious preview of pages and pages of book porn. (Still doing that, so... (Read More)

Pentagram Designers Bring Back Massimo Vignelli's 1970s New York City Subway Style Guide

September 15th - via: businessweek.com
In the 1960s, the New York subways were a mess, sign-wise. Station names and metro lines were spelled out in a hodgepodge of sizes, shapes, and styles. The original mosaic tiles had been joined by cut stone and terracotta—all of which clashed with newer enamel signs. They were not only inconsistent in terms of style but also in where they were placed, so straphangers didn’t know where to look for directions on how to get from point A to point B. (Read More)

The Standards Manual in HD

September 10th - via: kickstarter.com
Hi all,  These past 48 hours have been a wild ride. We are thrilled that so many of you share the same enthusiasm over this incredible book. Because we know you love the intricacies as much we do, we just uploaded a HD version of the trailer. ... (Read More)

THANK YOU!

September 10th - via: kickstarter.com
Dear design nerds, Vignelli enthusiasts, NYC lovers, friends, family and colleagues,  THANK YOU. We are blown away by the overwhelming support and enthusiasm for this project. For those of you who have yet to get your hands on a copy, we are able... (Read More)

Kickstarter To Bring Back 1970s Transit Authority Design Bible

September 10th - via: gothamist.com
Last year the old New York City Transit Authority Graphics Standards Manual—designed by Massimo Vignelli and Bob Noorda—was put online. The manual lays out the official typefaces, colors, and signage design for the city's subway system, and its 182 pages are lovely to look at. Now, someone wants to reproduce these things, and there's a Kickstarter to do just that—but is there enough interest to hit their $108,000 goal? Sure seems like it! (Read More)

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