Your New Favorite Toy Store and their Original Toys!

A project in Pittsburgh, PA by Frank McDade
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Funding Successful

Re-imagine the toy store by encouraging in-store play, creating original toys, and curating unique toys with high "replay" value.
Backers: 109
Average Pledge Per Backer: $94

Funded: $10,217 of $10,000
Dates: Jul 17th -> Aug 16th (30 days)
Project By: Frank McDade
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$10,217

current pledge level
Last Updated: August 16 @ 11:07 -0400 GMT

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Latest News

Last Chance to Donate to Playn'at

August 15th - via: kickstarter.com
We're in the final hours of our campaign and still need support! Thank you to everyone who has supported us so far by donating and sharing our page. If you've been waiting to donate, do not delay, tomorrow morning our campaign closes.   (Read More)

WE ARE HOURS AWAY!

August 13th - via: kickstarter.com
The days are gone, we are now hours away from our Kickstarter ending. We'd appreciate any help you can give in sharing our page or increasing your donation amount.  Copy and paste the link to family and friends! We're so excited for the next few... (Read More)

Monsters of Pittsburgh! Handmade Stuffed Dolls

August 4th - via: kickstarter.com
Here's our first line of handmade stuffed felt dolls suitable for all ages, Monsters of Pittsburgh! Each character represents a staple of the Pittsburgh area. The dolls themselves are hand cut, sewn, and glued. They will be available in various... (Read More)

A Toy Store Research Trip, NYC BABY!!

August 3rd - via: kickstarter.com
Back in March, we took a trip to NYC to visit all of their hip-happenin' toy stores! There had to be at least 14 total, from mom-and-pop operations to huge name brands. We learned a lot about what makes a great in-store experience but most... (Read More)

Initial Sketches Pt. 2 - The Dragon

August 2nd - via: kickstarter.com
 Our friend The Dragon had many different options to start. As usual, our designer on this series, Josh Hernandez, is a machine for creating some awesome looks from ideas.  (Read More)

Initial Sketches Pt. 1 - The Sock Puppet

August 1st - via: kickstarter.com
 Our first set of initial sketches by our designer, Josh Hernandez. We have our favorite picked out already but you're allowed to voice your opinions too! All of the sketches we're sharing will be boiled down into one concept and then translated... (Read More)

Pittsburgh Business Times "Entrepreneur plans to use technology to draw kids back to traditional play and toy stores"

July 31st - via: kickstarter.com
Last week, I met with Pittsburgh Business Times to talk about what our business is all about and why we're pursuing it at a time when retail can be seen as dying. To read the article, you need to be a subscriber but we are illegally posting it... (Read More)

New Character 5: "The Sock Puppet"

July 29th - via: kickstarter.com
Character Mood Board #5 Like an artist covered in paint goes to shake your hand but realizes the paint is on his hand and goes “doh!” then accidentally wipes the paint on his face. How The Sock Puppet Describes Itself: Loud Eccentric Likes... (Read More)

Fail Fast! The Short-lived "Brouhaha Toys"

July 28th - via: kickstarter.com
When we first started, we landed on the name "Brouhaha Toys" for our plush/puppet lines. Our characters' home planet is Planet Brouhaha. Using this name allowed us to explore the different cultures and compare their way of life to ours. While that is... (Read More)

Working Out Some Kinks: A Puppet Mouth

July 27th - via: kickstarter.com
We tore apart our prototype to understand the disconnect between what was provided to the manufacturer and what they actually created. The hardest thing to replicate efficiently is the mouthplate.  The dragon character is one of our own designs... (Read More)

New Character 4: "The Robot"

July 26th - via: kickstarter.com
Character Mood Board #4 Like that teenager from the 80’s that’s trying to get a one-man-band started in his garage with only a broken keyboard and homemade instruments. How The Robot Describes Itself: Adaptable  Rogue  Lacks trust  Pioneer... (Read More)

Fail Fast! Build-A-Puppet Round 1

July 25th - via: kickstarter.com
This Kickstarter funds our build-a-puppet series!At the end of 2017, we designed two unique characters that had removable parts that could be swapped from one style to the other as depicted below. We took a look at similar toys in the market by... (Read More)

New Character 3: "The Old Style"

July 24th - via: kickstarter.com
Character Mood Board #3Like a 60’s door-to-door salesman that cycles through products and keeps trying to switch up his wardrobe/act to maximize profit. How The Old Style Describes Itself: Old-fashioned  Composed Determined Wants to be Creative ... (Read More)

Our BETA website is available for viewing!

July 23rd - via: kickstarter.com
So, you can't buy anything yet, some of the links/buttons don't work, and there is surely typos but we wanted to share what our website is going to look and feel like when we launch! We'll have a whole section dedicated to telling the story of our... (Read More)

New Character 2: "The Dragon Dog"

July 22nd - via: kickstarter.com
Character Mood Board #2Like the monster under your bed wants to make a board game with you at 2:45 AM. How The Dragon Dog Describes Itself: Witty  Charming Clingy Confident  We've got three more mood boards to share for the rest of our new... (Read More)

New Character 1: "The Little Monster"

July 20th - via: kickstarter.com
Character Mood Board #1Like the kid down the street that follows you around, won’t shut up, and keeps pulling pranks no matter how much it gets old. The purpose of this mood board is to generate a feeling for what the character may look and/or... (Read More)

Is it smart to be opening a toy store when Toys"R"Us just closed?

July 18th - via: kickstarter.com
You'll need an HTML5 capable browser to see this content. Play Replay with sound Play with sound 00:00 00:00  (Read More)

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