KickTraq

One of the things we've talked about for decades at Techdirt is that companies need to not freak out so much when someone copies their product -- whether physical or digital. There are some who believe you need to stop copying at any cost. That always seemed silly for multiple reasons. First, if you have something people want, it's going to get copied. At some point you have to do something of a cost benefit analysis of whether or not it's truly worth it to go crazy stopping every copy. Second, if you truly created the original, then you have a leg up on any copycat, in that you have a much better understanding of just about everything: you understand the customers better, you've built up brand loyalty and you understand the hidden reasons why people like your product. So you'll almost certainly continue to innovate above and beyond any copycats. Third, many efforts to stop copycats end up punishing your actual customers, saddling them with a worse product because you're so overly concerned about copying. This is a story of a company that has gone in the other direction. (Read More)