Combining Ethical Fashion with Social Mobility Impact.

A project in Bristol, UK by AMSCHELA

Funding Unsuccessful

The Airium Bag: Designed to positively give back to the environment and create social mobility experiences for young people.
Backers: 35
Average Pledge Per Backer: £53

Funded: £1,843 of £35,000
Dates: May 26th -> Jun 26th (32 days)
Project By: AMSCHELA
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Last Updated: June 26 @ 19:05 -0400 GMT


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Latest News

Join Us Tonight for Our Final Live on Instagram with Rene Byrd

June 23rd - via:
Hi All Please join us on Instagram Live Tonight at 8pm. (IG:@Amschela) Thanks  (Read More)

Interview with Campaign Supporter - BAFTA Qualifying Actor Rico Morris

June 10th - via:
Catch up with Keri and actor Rico Morris discussing why the AIRIUM bag was created to purposely give back to the environment and young people. Part 1 You'll need an HTML5 capable browser to see this content. Play Replay with sound Play with sound... (Read More)

Interview with Joey Pringle - Co Founder of Veshin Factory; The chosen manufacturer of the AIRIUM bag.

June 7th - via:
Listen to Joey in his own words as to why Veshin Factory supported our campaign and welcome being the chosen sustainable manufacturer of choice. You can find out more about the Veshin Factory here:  Thank you for your support Joey Keri & Lydia  (Read More)

Listen to Fresalam , our young person social mobility model for LFW 23.

June 7th - via:
Hey All As you are aware social mobility impact is an important feature of this campaign. Creating and giving young people access to the creative industries is embedded in our brand ethos. Fresalam had only 3 months modelling experience, we cast her... (Read More)

Crowdfunding Talk with Social Mobility Impact Students Tara & Amber - Why Social Mobility Matters (2nd June 2023)

June 3rd - via:
Find out from young people in their own words why the experiences we create in our social mobility programme matter. You'll need an HTML5 capable browser to see this content. Play Replay with sound Play with sound 00:00 00:00  (Read More)

Crowdfunding Talk with Campaign Supporter TV Presenter & Interior Designer Naomi Isted (2nd June 2023)

June 3rd - via:
Did you miss our 1st Crowdfunding Campaign Live on Instagram. No worries, you can watch it here. You'll need an HTML5 capable browser to see this content. Play Replay with sound Play with sound 00:00 00:00  (Read More)


June 1st - via:
Hey All Thank you for supporting us thus far. We still need your support so please do share the campaign with your friends/family. Tomorrow night (2nd June 2023) - Join us on Instagram live for a catch up!!  (Read More)

Thank you to Vegan Womens Summit for highligting our campaign

May 31st - via:
Thank you Vegan Womens Summit for Highlighting Our Campaign?   (Read More)

We are now a 'PROJECT WE LOVE' by Kickstarter; Thank You

May 30th - via:
Hi All We know we are still in the early days of our campaign and there is a lot of information to digest. However, we are pleased to let you know that our Kickstarter Campaign 'Combining Ethical Fashion with Social Mobility Impact' has been just... (Read More)

Thank you to VEGCONOMIST Business Magazine for highlighting our campaign.

May 30th - via:
VEGCONOMIST  is the first global vegan business magazine highlighting issues and topics that affect the world of veganism and sustainability.  (Read More)

Listen to Young People Explaining Why Social Mobility Matters

May 30th - via:
Hi All Part of our brand identity is to utilise the business as a 'vehicle of learning' for young people facing barriers to access in the fashion industry. Why is it so important? According to British Fashion Council's 2022 report on Diversity &... (Read More)

Thank You to Channel 4's TV Presenter Sarah Mulwindwa Reposts our Campaign News by Vegan Fashion UK

May 28th - via:
Huge thank you to TV & Radio Presenter • Podcaster of #ComingOnTop, TV host and sexual health educator Sarah Mulwindwa.  Thank you to Vegan Fashion UK for highlighting.  (Read More)


May 27th - via:
We are pleased to have support for the campaign from UK TV Presenter, fashion expert, This Morning Contributor and Interior Designer, Naomi Isted. Watch Naomi pledge her support. You'll need an HTML5 capable browser to see this content. Play Replay... (Read More)

Thank you to all backers thus far.......

May 27th - via:
Thank you all so much. Your support for this amazing project is appreciated. Keri & Lydia | Amschela  (Read More)

Welcome Video from Keri (via Instagram)

May 26th - via:
Hi All As mentioned in the campaign over the next four weeks we will be rolling out product talks, material and manufacturer interviews plus holding lives with some of our celebrity & business supporters PLUS you will get to meet some of the... (Read More)

FAQ'S Now Added

May 26th - via:
Hi Everyone A quick update to say that we have now added the FAQ's to the Campaign Page. Thank you for supporting our campaign. Keri & Lydia | Team Amschela  (Read More)

Hello Everyone - Welcome To Our Kickstarter Campaign

May 26th - via:
Hi All Welcome to our kickstarter campaign to bring our AIRIUM bag to life. We look forward to a successful campaign that will also allow us to reinvest back into the environment and into the future careers of young people who want to work in the... (Read More)

If you have additional news that doesn't appear here, shoot us a link!