Kill the Unicorns

Smart Parka - World's First Complete Winter Coat

A project in Toronto, Canada by North Aware Inc

Funding Successful

A winter coat with built-in gloves, scarf, length extension, hat pouch and tech pockets. Built for two different temperature ranges.
Backers: 8805
Average Pledge Per Backer: $370 CAD

Funded: $3,257,695 CAD of $30,000 CAD
Dates: Jan 26th -> Mar 25th (60 days)
Project By: North Aware Inc
clothingclothing +Suggest

Suggest Tags

Begin typing to search or pick from a list. You can add multiple tags at the same time!
Saving your suggestions...
Suggestion Saved Successfully
Thank you for your help! The Kicktraq gnomes will get to work on your suggestions very soon.

Please keep in mind not all suggestions may be used, and repeated re-submissions may result in being rejected automatically (and we don't want that to happen).

If you have any questions, have a good idea for a tag, or a more in-depth suggestion - please feel free to let us know!

Hrm... something went wrong.
Hey, bad things happen to the best of us. Don't worry, the gnomes have been dispatched. Maybe try again in a little while.


$3,257,695 CAD

current pledge level
Last Updated: March 25 @ 20:01 -0400 GMT


of goal
funding period ended

$0 CAD

trending toward
Trends are not projections.


of goal

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

Now you can share!

Help your backers reach your daily goals and help others see how you're doing. It's easy, with Kicktraq Mini.

Here are a few quick snippits of code you can use to embed your personalized widget on your website, in your blog, and even on your favorite forum.

HTML for websites & blogs

BBCode for forums
Copy BBCode

Reddit code for... well, Reddit
Copy Reddit Code

Special Note: Kickstarter recently disabled remote embedding for images on project pages, so embedding code doesn't work on project pages (yet) - just everywhere else.

You can read more about it here.
Latest News

Kickstarter parka woes shows downside of crowdfunding

December 5th - via:
Customers who helped fund North Aware's Smart Parka ran into problems getting their money back. “We were a few months late, but delays are normal on Kickstarter,” said Project Owner Jamil Khan about the problems he had with production and shipping from China. (Read More)

'Smart Parka' raised millions on Kickstarter. That was the easy part.

December 6th - via:
If you live in Canada, you know a thing or two about being cold. And trying to stay warm. The Smart Parka started as a Kickstarter project and became one of the most successful campaigns in Kickstarter history. (Read More)

Toronto software designer about to break $2.5M on Kickstarter for new parka with cool add-ons

March 21st - via:
An entrepreneur's idea for a winter parka with built-in gloves and scarf has become Kickstarter's second highest ever Canadian campaign (Read More)

$2 Million Stretch Goal

March 16th - via:
This post is for backers only. Please visit and log in to read. (Read More)

A Change for the Better!

March 11th - via:
We have an announcement to make about a new modification to our coats! We at North Aware are constantly thinking of how to make a better coat that can protect you from winter in every way. However, we have recently learned something that has made us... (Read More)

Unbelievable! 3rd Stretch Goal Unlocked – We have crossed $1 million!!! Surprise Reward: Opportunity to get a Free Parka!

March 4th - via:
We can’t believe it! This coat has been so popular that we’ve crossed the $1 million mark in just 36 days! A big THANK YOU to all of you. To celebrate this, we are offering you the opportunity to make money and an opportunity to get a free Smart... (Read More)

Smart Parka, a Winter Coat with Built-in Gloves, Raises over $1 Million on Kickstarter with 22 days to go.

March 4th - via:
Backers pledge over $1,000,000 (CAD) to make the Smart Parka the most funded live campaign in the design category (Read More)

A Reminder

March 2nd - via:
This post is for backers only. Please visit and log in to read. (Read More)

2nd Stretch Goal Unlocked - Pair of Gloves Reward!

February 29th - via:
"Pair of Gloves" Reward Unlocked!We reached $750,000 and as promised, we will offer the "Pair of Gloves" reward. These gloves are standard length gloves that are the same material and technology used on the Smart Parka's super-light and super-warm... (Read More)

Action Required! Choose your T now

February 27th - via:
This post is for backers only. Please visit and log in to read. (Read More)


February 23rd - via:
We have reached our stretch goal of $500,000 earlier than expected, and yes, everyone gets a free t-shirt!!! The winning color was dark grey. Great color for working out, it hides sweat and looks cool on everyone! Plus we made it a "Backers Only"... (Read More)

Kickstarter's Smart Parka is the 'best coat in the world'

February 22nd - via:
There's a scarf, gloves, and a hat. Everything is detachable. (Read More)

What color t-shirt would you prefer?

February 19th - via:
It looks like we will reach our stretch goal of $500,000 soon! Please tell us what color t-shirt you prefer! (From the last update: Everyone gets a free T-shirt when we reach 500k). The options are: 1. Black 2. White 3. Bright Red 4. Dark Grey Tell... (Read More)

First Survey. Super Important!

February 18th - via:
This post is for backers only. Please visit and log in to read. (Read More)

Great News for You!

February 16th - via:
Our campaign is gaining momentum! We reached $250,000 yesterday and the North Aware family is more than 700 strong now. We have decided to announce a few stretch goals that will definitely make you excited (All amounts are in CAD): 1. Stretch Goal... (Read More)

We Need Your Feedback!

February 9th - via:
Hello Everyone!We have had a lot of requests for various features. Before we go into production, we can reconsider a few coat features and make it a coat that you will absolutely love. Please comment on this post stating your preferences on: 1.... (Read More)

Software Dev creates 'Smart Parka', raises $90k on Kickstarter in a week

February 5th - via:
Most of us today are aware of the positive impact technology has had on our lives in the last few decades but don’t really seem to embrace its significance. (Read More)

Holy smokes! We've reached $100K - in only 8 days!

February 4th - via:
This post is for backers only. Please visit and log in to read. (Read More)


January 28th - via:
If you thought your basic winter parka was good enough, think again. (Read More)

You’ve made it!

January 27th - via:
We're so humbled by the response we have received from all of you. We have reached our goal of $30,000 in less than 2 days. You’ve made our dream a reality. North Aware is now happening!  We promise that when you receive your Smart Parka, you will... (Read More)

If you have additional news that doesn't appear here, shoot us a link!