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Sofft - Super Hero of Fabric Softeners - Blocks Stains!

A project in San Jose, CA by Vinod Nair

Funding Successful's Soft with an Off! A stain-blocking fabric softener that simplifies your laundry and helps the environment at the same time
Backers: 1020
Average Pledge Per Backer: $73

Funded: $74,969 of $25,000
Dates: Sep 16th -> Oct 28th (43 days)
Project By: Vinod Nair
kidssciencewalletfashionclothingecoapparelbeddingpresent-day themeconservation +Suggest

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Last Updated: October 28 @ 21:01 -0400 GMT


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Latest News

Sofft on KGO (AM) 810 News/Information Radio at 8pm Tonight!

October 23rd - via:
Dear Backers: We are on Pat Thurston's talk show on KGO (AM) 810 tonight from 8p.m. - 8.20p.m. Please call in with your questions, comments and make it a fun and interactive session!  best, Vinod  (Read More)

First Third Party Verification Of Sofft Performance!

October 23rd - via:
Dear Backers: Today was a special day! The article on Popular Science and now the interview with Greg by the San Francisco CBS station. The reporters also did their own independent verification of Sofft performance. Here's the link -... (Read More)

A Retired Clorox Chemist Has Come up With a Laundry Product That Could Revolutionize Washing Your Clothes

October 23rd - via:
The pre-treating, soaking, scrubbing and hoping that those stains are gone before you put your favorite shirt into the dryer could be a thing of the past if the clothing repelled the stain in the first place. That’s what a new laundry product hopes to achieve. (Read More)

Final Week!

October 11th - via:
Dear Backers: Its been an exciting few weeks as we launched our product on Kickstarter.  One of the goals of the campaign was to engage potential consumers and the press in a wider discussion on prevention based laundry systems. We are happy to... (Read More)

Sofft Kickstarter Goal Reached! - Oct 10 Update

October 8th - via:
Dear Backers:  What a day!  Thank you for all the excitement as we cleared the $25K goal in spectacular fashion at 5.16 a.m this morning (10/10). The direct feedback and connection with all the backers is what makes Kickstarter so special to us as... (Read More)

Shareable Content on Twitter

October 7th - via:
Dear Backers: Checkout our Twitter page for some tweet sized fun GIFS from the Kickstarter page to share with your friends and forward to your favorite news reporter or TV channel!   (Read More)

Sofft Stress Test!

October 3rd - via:
Dear Backers: I was at a Stanford University sponsored Start-X incubator event this evening and had a chance to meet the founders of lot of cool start-ups.  Alex, one of the founders of a home security start-up challenged Sofft to the red wine test... (Read More)

Shareable Content on YouTube

October 3rd - via:
Folks:  You asked for shareable content and it is here on YouTube - Sofft in action on a pair of khaki's with some common stains.  Let us know how you like it!  (Read More)

75% Funded - Thank You for Your Help In Getting Us to the Milestone!

September 27th - via:
Dear Backers:  We are getting close to the finish line and looking for interesting ideas to get past the mid-campaign lull! To get some excitement into the campaign, we just tweeted @rhettandlink! They did a fantastic demo with Never Wet and we... (Read More)

Short Update

September 23rd - via:
Dear Backers:  We now have a Twitter account, @Sofftco.  Join the #SofftRevolution and #saynotostains.  Follow us.  See if old men can tweet.  (Read More)

Stains that Changed History!

September 21st - via:
Dear Backers: You asked for shareable content and here are a couple that you can share. 1.The first one is a Facebook post on Stains that Changed History.  Please check it out at and share it! 2.  The second one... (Read More)

50% Towards our Goal and Our First Press Coverage!

September 17th - via:
What an outstanding day!  Thanks to all your help we are now past the 50% mark towards our goal and have just been featured in the press for the first time. What makes it really special is that the project was discovered by the journalist for news... (Read More)

Day 1 Update

September 16th - via:
Thank you for a fantastic Day 1.  Please accept our deepest appreciation for your backing and getting us off to a strong start! We would be delighted to hear from you on our FB page all your thoughts on how to build a community around prevention... (Read More)

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