Mr. Java

Sofft - Super Hero of Fabric Softeners - Blocks Stains!

A project in San Jose, CA by Vinod Nair
000days 
:
00hours 
:
00minutes 

Funding Successful

Sofft...it's Soft with an Off! A stain-blocking fabric softener that simplifies your laundry and helps the environment at the same time
Backers: 1020
Average Pledge Per Backer: $73

Funded: $74,969 of $25,000
Dates: Sep 16th -> Oct 28th (43 days)
Project By: Vinod Nair
Tags:
kidssciencewalletfashionclothingecoapparelbeddingpresent-day themeconservation +Suggest

Suggest Tags

Begin typing to search or pick from a list. You can add multiple tags at the same time!
SubmitCancel
Saving your suggestions...
Suggestion Saved Successfully
Thank you for your help! The Kicktraq gnomes will get to work on your suggestions very soon.

Please keep in mind not all suggestions may be used, and repeated re-submissions may result in being rejected automatically (and we don't want that to happen).

If you have any questions, have a good idea for a tag, or a more in-depth suggestion - please feel free to let us know!

Ok
Hrm... something went wrong.
Hey, bad things happen to the best of us. Don't worry, the gnomes have been dispatched. Maybe try again in a little while.

Ok

$74,969

current pledge level
Last Updated: October 28 @ 21:01 -0400 GMT

299%

of goal
funding period ended

$0

trending toward
Trends are not projections. Read More >>

0%

of goal

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

Now you can share!

Help your backers reach your daily goals and help others see how you're doing. It's easy, with Kicktraq Mini.

Here are a few quick snippits of code you can use to embed your personalized widget on your website, in your blog, and even on your favorite forum.

HTML for websites & blogs
Copy HTML

BBCode for forums
Copy BBCode

Reddit code for... well, Reddit
Copy Reddit Code

Special Note: Kickstarter recently disabled remote embedding for images on project pages, so embedding code doesn't work on project pages (yet) - just everywhere else.

You can read more about it here.
Latest News

Sofft on KGO (AM) 810 News/Information Radio at 8pm Tonight!

October 23rd - via: kickstarter.com
Dear Backers: We are on Pat Thurston's talk show on KGO (AM) 810 tonight from 8p.m. - 8.20p.m. Please call in with your questions, comments and make it a fun and interactive session!  best, Vinod  (Read More)

First Third Party Verification Of Sofft Performance!

October 23rd - via: kickstarter.com
Dear Backers: Today was a special day! The article on Popular Science and now the interview with Greg by the San Francisco CBS station. The reporters also did their own independent verification of Sofft performance. Here's the link -... (Read More)

A Retired Clorox Chemist Has Come up With a Laundry Product That Could Revolutionize Washing Your Clothes

October 23rd - via: theblaze.com
The pre-treating, soaking, scrubbing and hoping that those stains are gone before you put your favorite shirt into the dryer could be a thing of the past if the clothing repelled the stain in the first place. That’s what a new laundry product hopes to achieve. (Read More)

Final Week!

October 11th - via: kickstarter.com
Dear Backers: Its been an exciting few weeks as we launched our product on Kickstarter.  One of the goals of the campaign was to engage potential consumers and the press in a wider discussion on prevention based laundry systems. We are happy to... (Read More)

Sofft Kickstarter Goal Reached! - Oct 10 Update

October 8th - via: kickstarter.com
Dear Backers:  What a day!  Thank you for all the excitement as we cleared the $25K goal in spectacular fashion at 5.16 a.m this morning (10/10). The direct feedback and connection with all the backers is what makes Kickstarter so special to us as... (Read More)

Shareable Content on Twitter

October 7th - via: kickstarter.com
Dear Backers: Checkout our Twitter page for some tweet sized fun GIFS from the Kickstarter page to share with your friends and forward to your favorite news reporter or TV channel!   (Read More)

Sofft Stress Test!

October 3rd - via: kickstarter.com
Dear Backers: I was at a Stanford University sponsored Start-X incubator event this evening and had a chance to meet the founders of lot of cool start-ups.  Alex, one of the founders of a home security start-up challenged Sofft to the red wine test... (Read More)

Shareable Content on YouTube

October 3rd - via: kickstarter.com
Folks:  You asked for shareable content and it is here on YouTube - Sofft in action on a pair of khaki's with some common stains.  Let us know how you like it!  (Read More)

75% Funded - Thank You for Your Help In Getting Us to the Milestone!

September 27th - via: kickstarter.com
Dear Backers:  We are getting close to the finish line and looking for interesting ideas to get past the mid-campaign lull! To get some excitement into the campaign, we just tweeted @rhettandlink! They did a fantastic demo with Never Wet and we... (Read More)

Short Update

September 23rd - via: kickstarter.com
Dear Backers:  We now have a Twitter account, @Sofftco.  Join the #SofftRevolution and #saynotostains.  Follow us.  See if old men can tweet.  (Read More)

Stains that Changed History!

September 21st - via: kickstarter.com
Dear Backers: You asked for shareable content and here are a couple that you can share. 1.The first one is a Facebook post on Stains that Changed History.  Please check it out at https://www.facebook.com/sofftco and share it! 2.  The second one... (Read More)

50% Towards our Goal and Our First Press Coverage!

September 17th - via: kickstarter.com
What an outstanding day!  Thanks to all your help we are now past the 50% mark towards our goal and have just been featured in the press for the first time. What makes it really special is that the project was discovered by the journalist for news... (Read More)

Day 1 Update

September 16th - via: kickstarter.com
Thank you for a fantastic Day 1.  Please accept our deepest appreciation for your backing and getting us off to a strong start! We would be delighted to hear from you on our FB page all your thoughts on how to build a community around prevention... (Read More)

If you have additional news that doesn't appear here, shoot us a link!
Performing maintenance. Some data may be briefly unavailable but is being collected and will be applied shortly.