Hidden Fortress Coffee: Help With Our Watsonville Build-out!
A project in Watsonville, CA by Amelia Loftus000days
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Funding Successful
Our coffee is 100% organic & small farm produced. Help us finish building our local healthy food focused roastery cafe!
Backers: 86
Average Pledge Per Backer: $142
Funded: $12,205 of $11,286
Dates: Aug 15th -> Aug 29th (14 days)
Project By: Amelia Loftus
Backers: 86
Average Pledge Per Backer: $142
Funded: $12,205 of $11,286
Dates: Aug 15th -> Aug 29th (14 days)
Project By: Amelia Loftus
$12,205
current pledge level
Last Updated: August 29 @ 16:09 -0400 GMT
108%
of goal
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Latest News
The Reasons Go to 11! 
August 29th - via: kickstarter.com
The 11th reason for opening a cafe is a much more personal one. Getting the coffee project out of my kitchen & garage is way overdue! For 4 years I have roasted with my little solar & propane roaster right outside the kitchen door and... (Read More)
Reason #1: So We Can Better Support & Recognize the Efforts of the Farmers!
August 29th - via: kickstarter.com
Without the farmers, there would be no coffee. Imagine that: no coffee! Women sorting green coffee in Ethiopia. Photo courtesy of Royal Coffee. Help us succeed in building a cafe that highlights the work coffee growers do and celebrates to the... (Read More)
23 Hours Left to Meet Our Stretch Goal of $15,000!
August 28th - via: kickstarter.com
Hello Everyone! Since the exciting moment of reaching our Kickstarter goal of $11,286, we have been inching upwards slowly. Now there are just 23 hours left! Our Kickstarter will end for good on Monday, Aug 29 at 1:04 PM PDT. We have so many costs... (Read More)
Reason #3: We Are Building A Cafe That is Kind to the Earth!
August 26th - via: kickstarter.com
Being a green, environmentally friendly business has always been a core priority to Hidden Fortress. We operate a small farm and that truly does give us a deeper connection to the earth than most coffee shops. As a business we can guide our choices... (Read More)
Reason #4: We Are Building A Great Team!
August 26th - via: kickstarter.com
A great team makes a great business. We have a great foundation, and are working to build on this to make sure our customer service is amazing. When you walk into our coffee shop, we want you to feel very welcome. In fact, we hope you will have a... (Read More)
We made it!! THANK YOU!!!
August 25th - via: kickstarter.com
Thanks to every single one of the 75 backers of our relaunched Kickstarter...we made it!! We reached the goal thanks to a huge bump last night from one amazing backer :) We will be funded for sure, and it could not come at a better time. Our... (Read More)
Reason #5: The Coffee
August 24th - via: kickstarter.com
For the sake of good coffee let's build this roastery cafe! I mean classically GOOD coffee. Full flavored, clean, rich, tangy without being bitter. Good memories in a cup. This describes the coffee I strive to bring to my customers, and to you. A... (Read More)
Reason #6: So Much More Than Coffee: We Want to Build A Local Food Community Resource!
August 23rd - via: kickstarter.com
So much excitement in this project is about the front of house cafe, and our coffee, that we have not talked a lot about the other awesome stuff we'll be doing in the new Hidden Fortress Facility. New commercial refrigerators awaiting installation at... (Read More)
Reason #7: We Can Finally Do Espresso!
August 22nd - via: kickstarter.com
I love espresso. Whenever I visit a local coffee shop I order an espresso shot. It is a real treat because despite operating our mobile cafe for 4 years, we have yet to offer espresso. With a successful Kickstarter we'll be able to get the machine... (Read More)
Reason #8: We're Humble, Welcoming, and Definitely Not Snooty!
August 21st - via: kickstarter.com
We think there is a difference between being super enthusiastic about coffee while being humble about it rather than being snooty. We look up to our customers as much as we look up to everyone else that inspires us. When you walk in the door of our... (Read More)
Construction Progress!
August 20th - via: kickstarter.com
Soffit taking shape over the cafe bar area Things are moving right along! I thought you might enjoy a few pictures of the progress being made. We're still on target to open in October! Really nice copper plumbing is in! Our Builder is doing a... (Read More)
Reason #9: We'll Be the First & Only Roastery Cafe in Watsonville!
August 19th - via: kickstarter.com
Our establishment will be a resource for coffee lovers and foodies who want to learn more about coffee. We'll have good healthy food choices from local vendors. Front entrance of the cafe with a graphic of what the signs will look like What many... (Read More)
Reason #10: So We Can Make Enough Cold Brew!
August 18th - via: kickstarter.com
Hidden Fortress Coffee's Amazing Fresh Cold Brew Our cold brew is pretty memorable. At markets, people come back for more and want to take some home. But we can only brew it at market, and we cannot sell it in bottles until we open our cafe. What... (Read More)
Our Relaunch Reached Over 25% in the First 24 Hours. THANK YOU!!
August 17th - via: kickstarter.com
Cafe Construction Progress at the End of Week 2 This is such good news, especially on the heels of not making the goal of the first Kickstarter. THANK YOU everyone who jumped in to re-pledge right away. Doing so well on Day 1 makes success a... (Read More)
If you have additional news that doesn't appear here, shoot us a link!