Veil of Ruin

Loopwheels: for a smoother, more comfortable bicycle ride

A project in Nottinghamshire, United Kingdom by Sam Pearce

Funding Successful

Reinventing the 20" bicycle wheel: for maximum comfort over bumps and less vibration from the road, even on a folding bike.
Backers: 173
Average Pledge Per Backer: £354

Funded: £61,217 of £40,000
Dates: Apr 16th -> May 15th (30 days)
Project By: Sam Pearce
cycling +Suggest

Suggest Tags

Begin typing to search or pick from a list. You can add multiple tags at the same time!
Saving your suggestions...
Suggestion Saved Successfully
Thank you for your help! The Kicktraq gnomes will get to work on your suggestions very soon.

Please keep in mind not all suggestions may be used, and repeated re-submissions may result in being rejected automatically (and we don't want that to happen).

If you have any questions, have a good idea for a tag, or a more in-depth suggestion - please feel free to let us know!

Hrm... something went wrong.
Hey, bad things happen to the best of us. Don't worry, the gnomes have been dispatched. Maybe try again in a little while.



current pledge level
Last Updated: May 15 @ 15:01 -0400 GMT


of goal
funding period ended


trending toward
Trends are not projections.


of goal

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

Now you can share!

Help your backers reach your daily goals and help others see how you're doing. It's easy, with Kicktraq Mini.

Here are a few quick snippits of code you can use to embed your personalized widget on your website, in your blog, and even on your favorite forum.

HTML for websites & blogs

BBCode for forums
Copy BBCode

Reddit code for... well, Reddit
Copy Reddit Code

Special Note: Kickstarter recently disabled remote embedding for images on project pages, so embedding code doesn't work on project pages (yet) - just everywhere else.

You can read more about it here.
Latest News

We are going to smash our target!!

May 15th - via:
Just a quick update to all my backers and supporters to say we are just a few pounds off reaching 150% funded and there are still 3 hours left to pledge! We close at 8pm BST (GMT +1) tonight Thanks for all the support over the last 4 weeks! The hard... (Read More)

2 days to go and a great review by Bike Radar

May 13th - via:
Hi everyone Thanks so much for the amazing support from all our backers.We have just two days to go to the end of our campaign and we are nearly at £55k - way over our target!  That is brilliant news! With all the interest and publicity too,... (Read More)

Four new loop colours!

May 10th - via:
It's taken me a while, but I've now chosen some new colours for my loops! There are now four to choose from, in addition to the original gorgeous TEAL BLUE: Scarlet red  (it's the one shown on a hub) Shocking pink Strong orange Blue iris If you'd... (Read More)

Stretch goal: £46,000 - first edition loopwheels

May 1st - via:
I am really happy that we reached my funding goal on Sunday, just 12 days into the campaign. £40,000 is a lot of money to have raised on a brand new product which is relatively expensive for people to commit to. Now I have reached the goal I can... (Read More)

We've made it!

April 28th - via:
This post is for backers only. Please visit and log in to read. (Read More)

Rewards: New loop colours and more T-shirt options

April 25th - via:
I've been doing a bit of housekeeping.  Just over a week since the launch on Kickstarter, I am almost at my target of £40k (90% pledged) so it seemed a good time to review what rewards people like most and how I can improve what I'm offering.... (Read More)

Pledge amounts and shipping in US $

April 25th - via:
I'm English and we are a UK company and so we put our pledge rewards in UK currency: £ pound sterling. But I understand that's not very helpful for friends and would-be backers overseas.  So if you are more familiar with dealing in US dollars, here... (Read More)

Almost exactly a week to the minute since launch . . .

April 23rd - via:
This post is for backers only. Please visit and log in to read. (Read More)

New reward: just a bike with loopwheels, pure & simple, £1000

April 19th - via:
I have just added another pledge reward. It's the Dahon folding bike with loopwheels fitted for a special Kickstarter £1000 offer. The £950 early birds all sold out really quickly, and some people have said they just want to be able to ride... (Read More)

Media attention - and the rolling road

April 18th - via:
We're getting some brilliant coverage on our loopwheels and our Kickstarter campaign.  And the more we get, the more likely we are to get backers, reach our funding target and get loopwheels into production.  Take a look at these:... (Read More)

Checking there's enough clearance from the frame

April 18th - via:
Gemma and I have just taken a couple of new photos and added these to the information on our campaign, where I explain about the clearance you need on a frame in order for loopwheels to work.  These show where you need to measure to check whether... (Read More)

Loopwheels launches funding drive on Kickstarter

April 18th - via:
Unique suspension design for 20" wheel bikes was at Beposked show; now 35% of the way to its funding target (Read More)

We are a third of the way to our funding goal!

April 17th - via:
Tonight we reached another milestone: we have reached 33% of our funding target. That is after only going live yesterday! Your support has been incredible and this bodes very well for the whole project. Gemma and I have had lots of messages of... (Read More)

Questions about Loopwheels

April 17th - via:
Hi all I have had masses of interest in Loopwheels and it is brilliant - thank you every one who is supporting me.  28% funded in the first day - and we've not even been live for 24 hours yet.  Thank you every one! There have been quite a lot of... (Read More)

Wow - thank you

April 16th - via:
This post is for backers only. Please visit and log in to read. (Read More)

If you have additional news that doesn't appear here, shoot us a link!