Sub Terra II: Inferno's Edge

Giorgio Piola SHIFT Collection

A project in Genoa, Italy by Giorgio Piola

Funding Successful

A Formula 1 inspired timepiece designed by tech-drawing legend Giorgio Piola
Backers: 563
Average Pledge Per Backer: $400

Funded: $225,081 of $30,000
Dates: Dec 27th -> Jan 26th (30 days)
Project By: Giorgio Piola
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Last Updated: January 26 @ 10:01 -0500 GMT


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Latest News

This is it!

January 25th - via:
Dear backers and followers, And so we've reached our final 24 hours. What a month it has been. We started with a dream and hoping we would be able to launch this product and reach some of the F1 fans that had not been able to purchase a high-quality... (Read More)

Playing with the Red SHIFT

January 24th - via:
Dear backers and followers, We shot this short video so you can see how the chrono operates on the SHIFT. Notice the sub-dial at 6 o'clock that counts tenths of a second. It adds so much dynamism to the chrono function and to the look of the watch... (Read More)

Picture from Autosport International Show

January 22nd - via:
Found this picture from our good friend Mark Sutton taken at the Autosport International Show last week. Holding the travel pouch that comes as a gift with the three watches pledge and 3 of the SHIFTs watches. Great times sharing our work with fans... (Read More)

New Flag Specials!

January 19th - via:
Dear backers and followers, We are already in the final 6 days of the campaign but we would still like to reward our fans with great and fun offers. We are bringing back the Italian Flag special (2 watches: One Green and One red at 20% discount) and... (Read More)

Welcome the Yellow SHIFT

January 17th - via:
Dear backer and followers, Thanks again to all who answered the survey. We counted the entries and the color that won is YELLOW! Our team sketched a quick tech-drawing to give an idea of what it will look like. Keep in mind this is not the final... (Read More)

Yellow or Orange SHIFT?

January 15th - via:
Dear backers and followers, Thank you for taking the time to answer and return the survey we sent. We are still going through all the answers but it looks like the 5th SHIFT will be either Yellow or Orange! We should be able to make a final... (Read More)

Live from ASI

January 14th - via:
The SHIFT at the Autosport International Show. Come to our booth to see them live! (Hall 4, Booth 4020).  You'll need an HTML5 capable browser to see this content. Play Replay with sound Play with sound 00:00 00:00 Check out some of these other... (Read More)

Autosport International Show

January 10th - via:
Anyone planning to attend ASI in Birmingham, UK? If yes, stop by our booth (4020, Hall 4) to see the SHIFT Timepiece in person as well as the rest of the the Giorgio Piola Collection.  P.S.  What do you think of our booth's back-wall? Giorgio Piola... (Read More)

A Special Thanks to All of Our Backers from Giorgio Piola!

January 9th - via:
You'll need an HTML5 capable browser to see this content. Play Replay with sound Play with sound 00:00 00:00 Check out some of these other great campaigns that are helping us reach our goals along our Kickstarter journey!  SkyValet | Innovative... (Read More)

4 watches left!

January 7th - via:
Dear backers and followers, There are only 4 watches left for March delivery. If you are in a hurry to receive your SHIFT, hurry to make your pledge as these wont last long. All the July delivery pledges have been posted. Looking forward to the rest... (Read More)

New production run!

January 7th - via:
Dear backers and followers, What we are showing now as March delivery pledges are the last ones we can safely deliver then. As I mentioned last week, we've been hard at work to plan another production run to cover for the amazing demand of SHIFT... (Read More)

Taking the Green SHIFT for a ride!

January 4th - via:
We took the Green SHIFT on a ride of @704nascarheat video game! You'll need an HTML5 capable browser to see this content. Play Replay with sound Play with sound 00:00 00:00  (Read More)

Message from one of our backers

January 2nd - via:
Dear backers and followers, We received the message below from Vishal, one of our backers: "...I have backed your watch. I am a diehard formula 1 fan. I still watch formula 1 regularly. Could never afford any of the watches like tag hueur, richard... (Read More)

March deliveries running low!

December 31st - via:
Dear backers and followers, Your response to the SHIFT collection has been overwhelming and we couldn't thank you more for being the essential part of bringing this dream to ALL racing fans.  Your support has gone above and beyond anything we could... (Read More)

Drawings on back of watch

December 30th - via:
Dear backers and followers, One of the question we have most often received is about the drawings on the back of the SHIFT and whether you can select them. You can choose the color of your SHIFT but the drawings on the back are unique to each of the... (Read More)

New pledges!

December 30th - via:
Dear backers and followers, The love for the SHIFT keeps on growing and we couldn't be happier. Yesterday we sold out of our "2 watches" pledge level and it has been replaced with an exciting new pledge: It pays tribute to the Italian Flag as you... (Read More)

Fully funded!

December 28th - via:
Dear backers, We made it! You and us made this project possible. These watches will be a reality thanks to your generous support. Our dream of a racing watch for ALL racing fans will no longer be a dream but an actual timepiece for you to wear with... (Read More)

First 24 hours

December 28th - via:
Wow! What a thrilling first day. We've received the backing of 32 amazing people and we've funded 30% of our goal with 29 days to go! We are beyond grateful to all of you and excited for what is to come in the next days and weeks ahead of us. The... (Read More)


December 27th - via:
Our FAQs are up on the FAQ section of our campaign. However, we are always available to answer any questions you don't find there or if you need any additional information  (Read More)

If you have additional news that doesn't appear here, shoot us a link!
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