Is THIS the world's most high-tech bra? Underwear with gel straps and flexible fabric grows up to TWO cup and back sizes - putting an end to red marks and painful underwire
- Emerging Canadian brand House of Anesi has created the pioneering Anesi bra
- The garment features gel straps and a flexible fabric that adapt to the body
- It can grow or shrink by two cup and back sizes in line with natural fluctuations
- The state-of-the-art bra would currently set you back CA$127 (US$97, £77)
Women everywhere know the struggle of too-tight bra straps and ill-fitting underwire, but this revolutionary piece of underwear claims to be the end to all discomfort.
The Anesi Bra, from emerging Canadian brand House of Anesi, features gel straps and a flexible fabric that adapt to the shape of a woman's body.
The underwear, which comes in sizes 32B to 42I, can shift up to two cup sizes and two band sizes, making it the first bra that grows and shrinks in line with the natural fluctuations of a woman's breast shape.
Game-changer? The Anesi Bra, pictured, from emerging Canadian brand House of Anesi, features gel straps and a flexible fabric that adapt to the shape of a woman's bod
Form-fitting: The underwear, which comes in sizes 32B to 42I, can shift up to two cup sizes and two band sizes, making it the first bra that grows and shrinks in line with the natural fluctuations of a woman's shape. This promises to be useful when women fall pregnant
However shoppers hoping to get their hands on the bra in stores will be left disappointed as the product is still in the Kickstarter stage, with its creators seeking to raise CA$65,000 (US$50,000, £39,000) to launch.
Such advanced technology also does not look set to come particularly cheap. Information on the Kickstarter page suggests the bra will cost CA$127 (US$97, £77).
Share this article
The House of Anesi explained it created the bra in a bid to put an end to the discomfort many women feel wearing conventional designs.
It said: 'Your breast size fluctuates constantly due to hormonal changes such as getting your period, gaining or losing weight and pregnancy.'
Fundraising: The pioneering product is still in the Kickstarter stage, pictured, with its creators seeking to raise CA$65,000 (US$50,000, £39,000) to launch
The brand also pointed to the pain caused by usual elastic bra straps and underwiring, which can prove particularly painful for women with larger breasts.
To tackle the problems, the team focused on three unique design features.
The gel straps promise to 'adapt like water and mold to the shoulders' natural contours. This in turn distributes weight evenly across the back, reducing red marks and cooling the skin.
The bra, which comes in 98 different sizes, is also made from an advanced dual-compression fabric which accommodates hormone-induced breast fluctuations through elastic and rigid compression zones.
The fabric also has the ability to 'snap back' after it has been stretched to a larger size.
Finally the bra uses a 3D nylon lightweight alternative to the metal traditionally used in underwearing, allowing the band to better flex with the wearer's movements.
Comfortable alternative: An infographic from the brand explaining the benefits of the Anesi bra, including a better fit, more flexible shape and reduction in red marks and back pain
The pioneering design has already proved a hit with the public pledging CA$50,500 (US$38,500, £30,400) of the Kickstarter total.
Testimonials on the brand's website appeared to back the claims made by the company, with women of very different bra sizes weighing in.
Sarah Ferguson, who wears a 42DD, said: 'It's normally so hard to find a bra that supports me, but without underwires that dig in. I absolutely loved the Anesi bra, I'm so excited to buy it!'
Meanwhile Rachel Kelly, who wears a 32B, added: 'I'm the type of person that will wear the same bra for five years. As soon as I tried on the Anesi bra, I was immediately amazed by how comfortable and empowered I felt.'
Most watched News videos
- Shocking moment woman is abducted by man in Oregon
- MMA fighter catches gator on Florida street with his bare hands
- Wills' rockstar reception! Prince of Wales greeted with huge cheers
- Moment escaped Household Cavalry horses rampage through London
- Vacay gone astray! Shocking moment cruise ship crashes into port
- New AI-based Putin biopic shows the president soiling his nappy
- Rayner says to 'stop obsessing over my house' during PMQs
- Ammanford school 'stabbing': Police and ambulance on scene
- Shocking moment pandas attack zookeeper in front of onlookers
- Columbia protester calls Jewish donor 'a f***ing Nazi'
- Helicopters collide in Malaysia in shocking scenes killing ten
- Prison Break fail! Moment prisoners escape prison and are arrested
