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Posture-Fixing Smart Shirt Raises Twice Its Kickstarter Goal In First Day

This article is more than 8 years old.

The Percko undershirt attempts to fix bad posture with sensor-embedded fabric.

With more than $65k raised, French startup Percko more than doubled its $30k Kickstarter goal within its first day of fundraising.

Launching the crowdfunding on September 29th, the company showed its product as a thin, stimulating t-shirt made of tech-embedded fabric. Sensors cross on the fifth lumbar and the shirt applies pressure when the user slouches. The page claims that when it senses the posture falling out of place, it uses varying levels of haptic feedback to literally buzz you back into place.

Creators Alexis Ucko and Quentin Perraudeau did internal studies that supposedly found lumbar lordosis linked with the pelvic tilt which they took into account when creating the t-shirt. "Wearing Percko results in the straightening of the spine, bringing back the thoracic spine above the gravity line going through the pelvis. Overall balance is improved, and muscle fatigue risks are reduced," their page reads.

Percko joins companies like Lumo and Prana in the posture-fixing wearable space. It also joins massage-giving hoodie Aira in sensor-embedded tops.