Peter Dering should serve as a sort of crowdfunding guru for startups. While entrepreneurs struggle over marketing decisions, public relations efforts, and the other daily struggles of launching a new product, only to ditch yesterday’s plan when tomorrow’s red shiny ball turns up, Dering’s company, Peak Design, functions as a lighthouse, illuminating the way for everyone else.
In my interview with him, I ask the hard questions and dig deep into the how, the why, and the process for winning crowdfunding campaigns. After watching the video, you’ll understand exactly how they did it and the tools you’ll need to succeed. His current project, the Everyday Messenger bag has raised over $3.6 million and nearly 13,000 backers within just a few weeks of launch. Check it out.
Dering's Kickstarter Background:
Dering has successfully launched products on the Kickstarter platform 5 times; every year since it was founded in 2010. By harnessing the crowd, Peak Design has nearly doubling revenue every year, fueling the company’s need for capital, and most importantly, converting customers to rabid fans and feeding everything back into the crowdfunding loop.
What’s interesting is not just how they’ve been able to fund the development of a single exciting project, but how they have rolled out a multi-faceted, multi-national, multi-million dollar brand (the company will exceed $10M this year), all by harnessing the crowd and offering a new customer experience.
