Kickstarter campaign for Pebble Time tops $9M

In a little more than 24 hours, a Kickstarter campaign for startup Pebble's latest smartwatch -- which will boast a color screen and built-in microphone -- topped $9 million.

The company announced its latest device, called Pebble Time, on Tuesday. The latest version of its smartwatch features a color e-paper screen, built-in microphone for sending quick voice responses and a redesigned interface that makes navigating much easier.

The Pebble Time will be available at participating retailers in May, but the company offered interested consumers early access to Time by backing it on Kickstarter. According to Time's campaign page, the smartwatch boasts more than 42,000 backers.

"This is a throwback to our humble beginnings," said Pebble CEO Eric Migicovsky of the Kickstarter push. "We want to get this in front of the people who matter to us, like the people who have used the product, who backed us on Kickstarter, who have supported the community. We think this is the most efficient and effective way to get our new product on to their wrists as soon as possible."

Pebble Time was available on Kickstarter for $159, and will be available at retail for $199. The smartwatch will work on both iOS and Android smartphones.

Follow Brett Molina on Twitter: @brettmolina23.